From a recent Mattel Q & A:
Will Mattel be producing action figures based on the new Justice League Crisis on Two Earths animated film?
No. This DVD release was too soon after Public Enemies for us to make a move based on current DVD figure sales.
Unfortunately, Mattel missed the obvious way to tie into Public Enemies AND Crisis. Just put the related characters into their existing lines.
I also call lazyness on this response. Retailers and Mattel know exactly how well a 6" and 3.75 inch Batman figure will sell. And that Superman will sell almost as well. And Infinite Heroes and DCUC sales have been in long enough to extrapolate the basic return on on an average hero or villain.
In the 6 inch line, Silver Banshee and Icicle were bad character choices. Icicle in particular had almost zero screen time. This could have been predicted from the lack of panel time in the original comic book story the movie was taken from. The animated style of the firgures turned off a number of collectors who would have picked up the figures if done in the comic book style.
The selections for the 3.75" line were much better. Its almost as if Mattel did integrate the offering into their existing line. The animation influence is much less. And the character selection hits most of the high points of the movie.
Unfortunatly, Mattel did skip one of the most important ‘toys’ in the movie, the 1/2 Superman and 1/2 Batman robot.
Mattel could have created a Public Enemies sticker and applied it to a particular wave. Then they would just need a new sticker for Crisis. If Mattel does not have enough advance information on upcoming projects to do character selection, they need to. Mattel did make a special Wonder Woman for the Wonder Woman movie and a Green Lantern for GL First Flight. There really is no excuse not to have figures tagged with the Justice League: Crisis movie on toy shelves as the movie is released.