Today sees the release of the next DC Animated movie, Justice League: Doom.
A couple of quick things.
1. This is Dwayne McDuffie’s last movie, the last thing he wrote before he died. I hope his family gets something out of this. Knowing he is gone makes me more sad that we never got Static Shock the series on DVD and never got toys of that show. Dwayne, know that you are missed by even those who knew you only through your writing and producing of animated shows like Justice League Unlimited and Ben 10.
2. Where is the publicity for this? I know there was a premiere on both coasts. I read about that and saw some interviews at Newsarama.com , but where is the advertising? The facebook page barely exists. It has a clip or two, the trailer, and the game for the facebook page only showed up a day or two ago. I’ve seen zero TV adds. Is WB really trying to sell this DVD?
3. Like prior releases, this DVD is on sale for its opening week. I paid 12.99 (13.90 with tax) at Best Buy for my copy. The price was the same at Target, which I had been in less than 5 minutes earlier. The one I bought had a price tag or 14.99, so I expect the price to go up to that next week. Unlike prior releases, there was no big display at Best Buy. There was no featured sale of prior DC animated items (on a prior release day I bought the complete Superman Animated series at $30, on sale from $45). Best Buy also usually gets a special packaging with a small figurine. I went to Best Buy specifically to see if they had one this time, but there was none to be found. My copy did come with a sticker that indicated you could redeem it for an “instant streaming digital copy”. This sticker was on all the copies I saw. [EDIT - Based upon the responses below, apparently it was only my local Best Buy that did not have the display or figure included sets.]
4. The story this is based on is NOT my favorite JL story. It is a good story, with a lot of cool stuff in it, but the premise bothers me. I prefer a Justice League that trusts each other. They have to. Sometimes their lives depend on it. In this case, well, I’ll let the back of the DVD speak for itself:
“The Justice League consists of Earth’s finest super heroes (note – this version removes both Aquaman and Plastic Man from the team – two trikes against it and adds Cyborg to the team – one strike for it.) and protectors of humanity. But in the mind of the Dark Knight, it contains potentially the most dangerous people on the planet. Over time, Batman has compiled (hey, I compile programs all the time, I must be just like Batman ) top-secret contingency plans should any of them go rogue (like Green Lantern turning into Parallax? Do you think Batman saw that coming?). When these files are stolen (Did you know there is a big sign for “the Bat Cave” right on route 95 in Connecticut – the location of that is supposed to be top secret too.) by a rising group of super villains, the Justice League embarks on a collision course that will test the very fabric of its alliance. This thrilling adventure will challenge what you know about the Justice League as well as redefine what heroes are made of.”
After 30 plus years of reading comics, I pretty much know what I want my Justice League – and the heroes and heroines that comprise it – to be made of. After the past 10 years of DC, I am pretty sure I do not want it “redefined” any more. But I bought the movie and will be watching it the first chance we get to sit down together for a little over an hour. Why? Because if there is one thing I do know after all these years of comic reading, it is that I am a Justice League fan.