DC Direct made a handful of figures for the animated movie Superman:Doomsday. At one point, we heard that Warner DC Animated movies after that would only come from Mattel. Mattel tried its hand at this with Superman/Batman:Public Enemies. Mattel decided to do these in an animated style in the 6 inch (DC Universe Classics) scale and 3.75 inch (DC Infinite Heroes) scale. Collectors of the DCUC line complained because they would have preferred the figures to be done in the comic style of the DCUC line. The 3.75 inch line was more comic and less animated in style and seemed to have been better received. But did Mattel miss the more obvious scale and style to do an animated line in? Their other current DC offering – JLU?
Maybe. The trick would have been coming up with characters or variations on characters that JLU collectors did not already have that were in the movie. Given the broad spectrum, of character used, I think they could have.
The key players in the movie are: Superman, Batman, Lex Luthor.
Secondary characters: Captain Atom, Major Force, Power Girl.
Even less: Metallo, Black Lightning, Katana, Starfire, Captain Marvel, Hawkman, Mongul, Silver Banshee, Lady Shiva, Grodd, Solomon Grundy. Then there were all the villains who showed up for barely a walk on role like Catman, Captain Cold, Bane, Giganta, Black Manta, and Brimstone.
The Mattel DC Infinite Heroes scale Public Enemies line did a good job with the character choices, starting off as if none of them had ever been made before. The difficulty of a JLU styled line would be to make the character selection such that BOTH new buyers and long time collectors of the style would want them. That means repeating a few characters.
In general, I think the DVDs should have a themed JLU scale and style figure release.
Clearly labeled as a line to go with that movie, not JLU.
A single case pack out of 3packs, 2 of them. No singles.
Batman in colors appropriate to the movie.
prominent movie character 1
secondary movie character 1
Superman (if in the movie), otherwise Batman in a different color scheme.
prominent movie character 2
secondary movie character 2
END of Line. That’s it. Just 6 figures.
Reuse of current JLU tooling for all bodies.
New heads, accessories, paint applications for the 4 movie characters.
So Public Enemies JLU scale and style looks like this:
Batman – Lex Luthor in armor – Power Girl
Superman – Captain Atom in silver – Major Force
What do we need for tooling here? Major Force needs a head, Lex Luthor needs a vest like Firestorm has, and Power Girl needs a short cape.
By making them in the JLU scale and style, additional characters from any given movie could be prepared, knowing that they could be put out in the regular JLU line OR an extension of the movie line IF demand warranted it. The risk of losing money on the tooling is minimized by making the movie line in an existing style. Comic accurate Hawkman with a Claw of Horus accessory fits in either place. Since this movie was released, we’ve gotten a Superman-Metallo-Silver Banshee 3pack which fits this theory perfectly. It could have been a Public Enemies pack OR a straight JLU pack.
How would the other movies shape up? Would it be worth revisiting them? How much would it cost for Mattel to put some kind of a sticker on some upcoming JLU packs marketing them as tied to the movies?
Justice League:Crisis on Two Earths certainly works. Superwoman is done. Ultraman is on his way. Let’s put it into the formula:
1: Batman – Ultraman – Lex Luthor of other Earth.
2: Superman – Owlman – Black Lightning
We can slot Johnny Quick, Power Ring, and Jason Rusch Firestorm into an upcoming standard JLU pack to try to bring new fans into the overall line.
Green Lantern:First Flight has no Batman, no Superman. It did not sell as well as Warner Brothers had hoped. Why am I even mentioning it then? Because of the live action Green Lantern movie coming up. The live movie might be used to drive sales of the animated movie. With the publicity push of the movie, a Green Lantern themed "wave" of JLU scale and style figures might be worth putting out. Let’s use the formula:
1: Batman as Green Lantern – Green Lantern Sinestro – Kanjar Ro
2: Green Lantern Hal Jordan – Yellow Lantern Sinestro – Green Lantern Kilowog
Did you see that? I fit Batman in even when he was not in the movie!
Justice League:New Frontier could be used to give us Silver Age versions of the main JLA members:
1: SA Batman – SA Wonder Woman – SA Flash
2: SA Superman – SA Green Lantern – SA Martian Manhunter
Batman:Gotham Knight would give us an excuse to visit unique interpretations or TNAB versions of several Batman villains in JLU style.
Now we have Batman:Under The Red Hood. Official Movie Site We don’t know a ton about this, but we have seen the trailer. Batman, Red Hood, Joker, Robin, Nightwing, Ras Al Ghul. Into the formula it goes:
Batman – Nightwing -Ras Al Ghul
Joker – Red Hood – Robin
Anyone else in the movie, like Amazo, can be slotted into a future JLU wave.
== Its that simple. ==