February 16, 2019

Pre-Orders Open For A New Line Of 1/12 Scale Fully Articulated Figures Based On The Smash Hit Video Game Property And Set To Debut This Summer; A Special Game Stop Exclusive Marcus Fenix Variant Figure Also Announced


Anaheim, CA, February 15, 2019 – Bluefin, a Bandai Namco group company and the leading North American distributor of toys, collectibles, and hobby merchandise from Japan and Asia, proudly announces a new action figure product line it will carry from Storm Collectibles as it opens pre-orders for “Gears of War.”

A pair of officially licensed new 1/12 scale figures for Marcus Fenix and Augustus Cole will launch the new Storm Collectibles’ line based on the smash hit Gears of War video games. The figures will be available this summer from authorized Bluefin retailers nationwide and also from a variety of leading online outlets. Pre-orders are available now.


Bluefin also announces a special Gears of War figure variant of Marcus Fenix that will be offered exclusively by Game Stop in June. The “Vintage” Marcus Fenix features alternate armor with different paint and additional weapon accessories that include a fragmentation grenade. Game Stop pre-orders for the limited edition figure are available now.


The Gears of War Marcus Fenix and Augustus Cole figures will be unveiled for the first time in Bluefin’s booth at the 2019 Toy Fair in New York City.


Toy Fair 2019 takes place February 16-19 at the Jacob K. Javitz Convention Center in Manhattan, NY and is a leading annual industry event produced by the Toy Industry Association™, Inc. (TIA), a non-profit trade association representing all businesses involved in manufacturing and distributing toys and youth entertainment products to consumers. Show details are available at:


Bluefin will be located at Booth #5335.


Storm Collectibles “Gears of War” Marcus Fenix 1/12 Scale action Figure · MSRP: $65.00

Available June 2019

Based on the best-selling video game franchise, Gears of War – Sergeant Marcus Fenix is a Gear within the Coalition of Ordered Governments and leader of Delta Squad. Focused, strong and determined, he’s a natural leader who keeps his problems to himself and continually puts his life on the line for others. Having led humanity’s fight against the Locust Horde 25 years earlier, Marcus, now a decorated war hero has withdrawn from the public eye. With the appearance of the Swarm, Marcus must take up arms once again in a new fight against this terrifying new enemy. Marcus Fenix is fully articulated with over 30 points of articulation and has an incredible likeness to his video game counterpart.


The figure comes 2 interchangeable head sculpts and 4 hand accessories and is equipped with an arsenal of weapon accessories including a pair of custom lancers, a Gnasher, snub pistol and Dominic Santiago Commando Knife.

Storm Collectibles “Gears of War” Vintage Marcus Fenix Game Stop Exclusive Figure ·

MSRP: $75.00 · Available June 2019

A special variant figure will be available exclusively through Game Stop. The “Vintage” Marcus Fenix features an alternate armor variant with different paint and additional weapon accessories that include a fragmentation grenade.

Storm Collectibles “Gears of War” Augustus Cole 1/12 Scale action Figure · MSRP: $65.00

Available August 2019

Based on the best-selling video game franchise, Gears of War – Private Augustus Cole, a.k.a “The Cole Train”, is an adrenaline junkie and former professional Thrashball player who gave up his comfortable sports career to enlist in the COG army after Emergence Day. Cole is charismatic, confident, and enthusiastic about everything. He craves action and as a member of Delta Squad, prefers to take the most direct path to the Locust Horde in any situation.  Cole is supremely confident in his ability to overcome anything, regardless of the odds, and he hasn’t been proven wrong yet. Augustus Cole is fully articulated with over 30 points of articulation and has an incredible likeness to his video game counterpart.


The figure comes 2 interchangeable head sculpts and 4 hand accessories and weapon accessories including a Hammerburst, Gnasher, snub pistol and a Hanover Cougars ThrashBall Helmet.


Gears of War is an award winning and bestselling science fiction action video game that were developed by Epic Games and published by Microsoft Game Studios. The trilogy of games and a prequel that currently compose the series take place on the planet Sera focuses on the conflict between humanity, the subterranean reptilian hominids known as the Locust Horde, and their mutated counterparts, the Lambent & the Swarm. The franchise consists of five third-person shooter video games, which has also been supplemented by a comic book series and five novels.



About Bluefin

Bluefin is a leading master and channel distributor of Japanese toys, collectibles, novelty and hobby products. The company’s extensive product line features a diverse and continually expanding catalog of high quality and popular collectibles from Asia. As a Bandai Namco group company, Bluefin distributes products in the U.S. for Bandai Tamashii Nations, Hobby and Shokugan. The company’s array of brand offerings also includes products from Storm Collectibles, Mr. Hobby/GSI, SEN-TI-NEL and Flame Toys, for which the company is the North American exclusive distributor. Bluefin is also the official North American consumer products and retail development partner for Studio Ghibli. Additional company information is available at:

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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