Breaking News Out of NYCC- Captain Action Team-Up Scoop!
October 8, 2010


We had a mole that was in the Javits Center today that was able to walk the floor as the con was getting setup and they spotted something VERY interesting.  The  news was so big they had to call me with the scoop.  

 This scoop is so big I’m going have to break it up into two parts! The first part is the news that Captain  Action, the original action figure, is back in his original 12 inch/ 1/6th scale  form!  We already announced the 8" Mego-esque Captain Action and Dr. Evil figures from Cast-A-Way Toys, including the NYCC exclusive versions, but the Captain was always a 12" figure and now he is again! 

Here are some pictures of the new 12" figure in his new packaging.  As you can see he comes with all of his classic accessories such as his cap, his knife and his pistol.

These don’t look to be a straight re-issue/recreation of the classic.  The new face has a much more realistic sensibility that I think is a great improvement.   I always felt like the original classic Captain Action looked like he was worried about something. This new face looks much closer to the packaging art and the art in the new Captain Action comic books.


1/6th Scale Captian Action


The original Captain Action was the first figure to take advantage of licensing.  That was one of the main things that cemented his name in Toy History.   There were different costumes sets you could buy separately and then re-dress and transform Captain Action into your favorite comic book heroes.  These costume sets ran a wide range of characters from Superman and Batman, to Spiderman and Captain America and then on to pulp heroes like Flash Gordon, Buck Rogers, The Phantom and the Green Hornet.

Collectors will recall that Playing Mantis tried their hand at a Captain Action re-release back in 1998-2000.  They did straight repros to start off with and then moved into some licensed costumes for characters like The Green Hornet and The Phantom, but instead of them selling costume sets like the original Ideal run. Playing Mantis just reissued the full figure already dressed in the costume.  This didn’t really connect well with fans or collectors.  It just wasn’t the same.   But by the time Playing Mantis got wise to that sales were already down and the line was on it’s way out.  The other problem was that fans really wanted the bigger name costumes like the Batmen, the Superman, the Spidermen and the Captain America’s.   There was a void of 12" figures for those licenses at that time and fans thought this would be a good way to fill that gap.  But that never came to pass, and Playing Mantis folded the line.


Now comes scoop #2-  and it’s the one that fans have been waiting almost 50 YEARS for!  (roughly 44years to be exact)

AFi has learned that the Captain Action team have signed an agreement with Marvel Comics to make Marvel Costumes for their new 1/6th scale Captain Action relaunch!   This relaunch will be nationwide starting in Fall of 2010.  The first wave of Marvel outfits will be: Spiderman, Captain America, Iron Man and Thor!  That’s right!  Iron Man and Thor too!    These new costumes use new manufacturing but still have a very classic design to them and even the packaging is reminiscent of the classic costume sets.   That’s 44-ish years!   Close to 50 years we’ve been waiting on this!  Below you can see a packaged sample of the Spiderman set.


The Captain Action team is in attendance this weekend at NYCC and will have these on display at the show.   You can visit them at booth 2380.  When you go by and see them make sure you tell them AFi sent you!

We’ll have more news out of NYCC and the Captain Action team as it develops!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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