BUTTERFINGER AND G4 ANNOUNCE NATIONWIDE SEARCH TO FIND FOURTH MEMBER FOR BUTTERFINGER® DEFENSE LEAGUE
May 14, 2010

 Two Finalists to Win VIP Trip to Comic-Con, Winner Gets $20,000 and Joins Pop Culture Icons Erik Estrada, Lou Ferrigno and Charisma Carpenter as Official Butterfinger Defenders

 

GLENDALE, Calif. (May 13, 2010) – How far would you go to defend your BUTTERFINGER®? Today, Butterfinger and G4, the television network that covers the worlds of gaming, technology, animation, interactivity, and "geek culture,” announce a promotion to find the fourth member for the Butterfinger Defense League(BFDL). Two semi-finalists who best demonstrate an ability to ensure “Nobody’s Gonna Lay A Finger On My Butterfinger!” will win a VIP trip to Comic-Con International on July 21-25. The lucky semi-finalists will meet the current members of the Butterfinger Defense League, Erik Estrada, Lou Ferrigno and Charisma Carpenter, and G4’s “Attack of the Show!” hosts Olivia Munn and Kevin Pereira, during G4’s live coverage of the event.

From May 13 to June 24, viewers are encouraged to submit an audition video for the Butterfinger Defense League Challenge video contest at G4tv.com/ ButterfingerDefenseLeague, spotlighting a unique ability that would make them a great defender and a perfect fit for the BFDL. Submissions will be evaluated based on creativity, technical merit, and best use of a Butterfinger to determine who would best complement the existing members. The two finalists will head to Comic-Con, where “Attack of the Show!”’s Olivia and Kevin along with the BFDL members will crown one finalist an honorary member of the Butterfinger Defense League and award them a $20,000 grand prize.

“After unveiling the Butterfinger Defense League, we’re now giving consumers an opportunity to really get to know our defenders through an exclusive G4 promotion,” said Nestlé Confections & Snacks spokesperson Tricia Bowles. “Two lucky Butterfinger fans, not only will unite with Erik, Lou and Charisma, but they’ll also appear with them at the world’s largest pop culture convention, Comic-Con International.”

Estrada, Ferrigno and Carpenter, known in the TV world as famous defenders, have joined forces to help consumers defend their bars from would-be thieves and to encourage the “Nobody’s Gonna Lay A Finger On My Butterfinger!” tagline-turned-mantra. The celebrities formed the Butterfinger Defense League after connecting through the Butterfinger Bar Insurance program, where consumers reported more than 20,000 stories of Butterfinger thefts and filed 100,000 claims online for replacement candy bars.

“G4 is excited to team up with Butterfinger for this special promotion that gives our viewers the chance to win a VIP trip to Comic-Con and the grand prize of $20,000,” said Neal Tiles, president of G4. “’Attack of the Show!’ hosts Kevin Pereira and Olivia Munn possess an irreverent brand of comedy that resonates with young guys. This promotion gives Butterfinger the opportunity to connect with this often hard to engage audience in a way that’s fun, clever and organic to the show.

The Butterfinger Defense League Challenge video contest ends 11:59 p.m. PDT, 6/24/10, open to legal residents of the 50 US & DC, 18 or older, subject to full rules and entry requirements at G4tv.com/ ButterfingerDefenseLeague.

Additionally, a retail promotion, “The Ultimate Comic-Con Experience courtesy of Butterfinger and G4,” will be promoted in 30,000 convenience and drug stores nationwide, driving consumers to ButterfingerDefenseLeague.com, where they can enter for a chance to win a trip and VIP experience at Comic-Con and other prizes. Olivia Munn and Kevin Pereira will be featured on the Butterfinger store displays across the country, no purchase necessary. Game ends 11:59 p.m. EDT, 6/30/10. 

More information may be found online at ButterfingerDefenseLeague.com. Audition videos may be submitted at G4tv.com/ ButterfingerDefenseLeague.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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