Buy Online, Pick Up In-Store Launches at Designated Toys“R”Us Stores in Major U.S. Markets
October 21, 2010



Buy Online, Pick Up In-Store Launches at Babies“R”Us® Stores and Designated Toys“R”Us Stores in Major U.S. Markets, Giving Customers the Ability to Browse and Choose from Thousands of Items Online For Pick Up In-Store


Whether Shopping In-Store or Online, Company’s Expanded Inventory Tracking System Provides Customers Peace of Mind About Product Availability


WAYNE, NJ (October 21, 2010) – Just in time for Christmas, Toys“R”Us, Inc. today announced new and enhanced multi-channel services to streamline the company’s in-store and online experience, helping time-strapped parents and gift-givers receive items more quickly, save on shipping costs and provide peace of mind about product availability.  Beginning next week, “R”Us® customers will have the ability to order from among thousands of items online and pick them up the same day in any Babies“R”Us® store nationwide* or in designated Toys“R”Us® stores in major U.S. markets from coast-to-coast.   

In addition, Toys“R”Us has expanded a number of services to help ensure items are available when and where customers want them.  Toys“R”Us and Babies“R”Us shoppers on the hunt for that special gift can now check product availability in stores nationwide or on and without ever leaving their homes.  “R”Us store associates can also help locate sought-after gifts in nearby stores or order them online to be shipped to a customer’s home free of charge.

“We know that an increasing number of customers are using our e-commerce site not only to make purchases but to research products available in our stores, and we are pleased to offer streamlined services to help busy parents and gift-givers save time and shop more efficiently,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys“R”Us, Inc. “These enhanced services let time-strapped shoppers know we will assist them in securing items they are searching for, from that special crib to welcome a newborn to that must-have gift at the top of a child’s wish list.”



Buy Online, Pick Up In-Store Offers Same-Day Access to Thousands of Products Online

Beginning Tuesday, October 26, online shoppers can begin to take advantage of Buy Online, Pick Up In-Store, giving them the ability to browse and shop for from thousands of items from the comfort of their own homes, while offering them the flexibility to pick up their purchases conveniently at the Guest Services desk at a nearby “R”Us store.  Appealing to customers who want to avoid shipping costs or those who simply need their items right away, Buy Online, Pick Up In-Store is a complimentary service and guarantees in-store access to more than 7,500 items within two hours of ordering. 


This service will be available at nearly 260 Babies“R”Us stores nationwide, as well as at targeted Toys“R”Us stores in major U.S. markets and metropolitan areas, including Atlanta, Austin, Boston, Chicago, Los Angeles, Miami, Seattle and Washington, D.C.  The company plans to expand Buy Online, Pick Up In-Store to include all Toys“R”Us locations nationwide by the middle of next year.


Items eligible for Buy Online, Pick Up In-Store will be indicated as such on their product pages on and  Customers can enter their zip code to find the five nearest stores with inventory to determine where the item is available for pick up. 


The company will support the launch of Buy Online, Pick Up In-Store with a comprehensive marketing program inclusive of in-store signage, as well as print and online advertising. 


Additional Enhanced Services Help Busy Holiday Shoppers Locate Items at Toys“R”Us and Babies“R”Us with Ease


Beyond Buy Online, Pick Up In-Store, the company has enhanced a number of its cross-channel services to help customers locate and secure the gifts they seek:


·         Find It In Stores – Toys“R”Us and Babies“R”Us customers have the ability to check whether their local stores have the in-demand product they’re searching for in-stock, with a few simple clicks of their mouse on  Once they choose an item and arrive at the product description page, customers can check for inventory at stores up to 50 miles from their home by clicking “Select a Store” and entering their zip code. 

·         Place an Online Order from an “R”Us Store for Free Home Delivery – To accommodate customers who are already shopping in a Toys“R”Us or Babies“R”Us store that may be currently out-of-stock on a certain item, or the item they wish to purchase is available online only, store associates can determine availability of the item on the expanded catalog on and have it shipped to the customer’s home – free of charge.**

·         Locate Stock in a Nearby Store – Store associates can also locate inventory of out-of-stock items at a nearby store.  Depending on the customer’s preference and when they need the item, the product can either be sent to the customer’s home or placed on hold for same-day pickup at an alternate store.

·         E-mail Notification When an Out-of-Stock Item on Becomes Available Online – Online shoppers searching for that specific blue bike or Barbie doll to round out a little girl’s collection only to find that the item is temporarily out-of-stock on can take advantage of the “Notify Me When Available” option.  By signing up for notification, the customer will receive an e-mail alert as soon as the item becomes available online for purchase. will offer free shipping deals throughout the holiday season.  For the most up-to-date information on free shipping offers and the services listed above, customers should check


* Does not include integrated stores.

** Some exclusions apply.


About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 845 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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