Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi
October 7, 2017

Iconic Soup Company Unveils New Canstallation on the Streets of New York in  Support of Latest Collaboration with Disney and Lucasfilm

 

CAMDEN, N.J.–(BUSINESS WIRE)–Campbell Soup Company (NYSE:CPB) has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s has also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which will be stationed on the streets of New York to celebrate the upcoming release of Star Wars: The Last Jedi.

The interactive “canstallation” structure will feature characters from Star Wars: The Last Jedi made entirely out of the new Limited-Edition Campbell’s Star Wars soup cans, against the backdrop of an LED screen playing the trailer for the new film, due out on December 15. The structure will be displayed on a truck stationed on 10th Avenue at 37th Street. Comic-Con attendees and locals are invited to stop by on October 5, 6 or 7, between the hours of 10 a.m. and 6 p.m.

“We are excited to continue to work with Disney and Lucasfilm for the third year to bring fans a new set of Limited-Edition Star Wars licensed soups to celebrate the latest film in the saga,” said Yin Woon Rani, Vice President, Chief Consumer Experience Officer. “We’re especially thrilled to support this collaboration by bringing back our popular canstallation display for film fans and Comic-Con attendees – may the Force be with you!”

The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi on a metalized paper label, and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. Inside the can, the special Healthy Kid Fun Shaped Pasta with Chicken Soup includes intricate, die-cut Star Wars pasta shapes, with no added MSG, artificial flavors or artificial colors. The cans are available now in grocery stores nationwide.

In addition, Campbell will debut a new commercial in its “Made for Real, Real Life” campaign to support the Star Wars cans. The campaign, which debuted in 2015, previously featured a talked-about Star Wars themed commercial of two dads feeding their son a warm bowl of soup while reciting the memorable “I am your father” line from the 1980 film, Star Wars: The Empire Strikes Back.

For more information, please visit https://www.campbells.com/campbell-soup/ or Campbell’s YouTube and Facebook pages.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

 

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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