Captain Action $5 off sale at Toys R Us
March 14, 2013

Superhero toy line prepares for Wave 3

New York, N.Y. (March 14, 2013) –Captain Action Enterprises announces a new $5.00 off basic costume sets sale at Toys R Us.  Captain Action, the original super hero action figure, was reintroduced last year with a new figures and new costume sets featuring Marvel heroes and villains.  Like the original 1960’s toy, fans buy costume sets for their action figure to create their favorite super hero characters.

In preparation for the upcoming Iron Man and Wolverine costume sets, Toy R Us and is offering $5.00 off all costume sets, including Spider-Man, Captain America, Thor and Loki.

The special Cover Classic series, spotlighting special covers are a part of this sale too. The Golden Age Captain America, and the Bronze Age Thor are the first two in this collectible series. Each costume set also offers four mini- covers by artists Jack Kirby & Joe Simon and Walter Simonson.

The deluxe costume sets, which contain additional costume elements and parts of a Hawkeye costume that can be used to create a full Hawkeye character, are not a part of this sale. However, they can be found at comic shops nationwide, as well as at online retailers, bookstores, hobby shops and specialty stores.

“We want to be make the line available to new fans, to families and to kids, and also give the collectors the ability to complete their collections in anticipation of Wave 3,” said Joe Ahearn, partner and co-founder of Captain Action Enterprises.

About Captain Action Enterprises

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action can be found as toys, comic books, novels, statues, T-shirts, mugs, model kits and I.D. cases. Additional properties include the Dr. Evil, Lady Action, Action Boy, Khem, The Zeroids and Savage Beauty.  For additional information, please contact Ed Catto at

Captain Action, Lady Action, The Zeroids and related characters are ©2012  and ™ Captain Action Enterprises, LLC.

For more information, please visit

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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