Captain Action and Round 2 Announce Toy Line
February 8, 2011
12” Action Figure and Costumes to debut Fall 2011    

New York, N.Y. (February 7 2011) Captain Action Enterprises, LLC and Round 2 LCC have announced plans for a new toy line featuring the world’s first superhero action figure, Captain Action.  Like the classic toy of the 1960s, this new line will feature 12” action figures and popular super hero costumes.


Recently relaunched, Captain Action has sparked fan and collector interest with comic books, apparel and collectibles.  The brand has generated a buzz with collectors, retailers, and even comic conventions.

The new line will be designed to appeal to passionate collectors, as well as new fans and young kids. The Captain Action toys will be available at Toys’R’Us, specialty stores and online.

Originally, costume sets allowed Captain Action to change into heroes such as Spider-Man, Batman, and the Lone Ranger.  That tradition will continue. For the new line, Round 2 has signed up a major superhero license for the costume sets for Captain Action. “We’re anxious to announce our licensor. This deal affords us the opportunity to re-create some of the old costumes, as well as new ones, all featuring some of the hottest and most popular superheroes!” said Ed Catto co-founder of Captain Action Enterprises, LLC.


Thomas E. Lowe, Owner and President of Round 2 said "Well, I never thought I would get a second chance with Captain Action.  We brought back the toys in the 90’s when I owned Playing Mantis. Now, we’re relaunching the line with an awesome major comic book license that I know will blow the collector community away.  Captain Action lives and I am proud to be a part if it! “

Bob Plant, Creative Director of Round 2, is excited to be reunited with his old friend Captain Action. “Captain Action was my first and favorite action figure. I still have my original Captain Action that I received as a gift for my 6th birthday  We think fans of the ol’ Captain will be pleased with what we’ve come up with! Thanks to Captain Action Enterprises, the keepers of the CA flame, for renewing interest in this great character.”  Bob is diligently designing a line that is both true to its heritage and capitalizes on recent innovations.

“This is what we’ve been working towards as we’ve been rebuilding this franchise,” said Joe Ahearn co-founder of Captain Action Enterprises, LLC.  “The fans are excited and the general public, and retailers, will just love this line!”


About Captain Action Enterprises

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action now appears in an on-going comic book series, lithographs, statues, action figures, T-shirts, model kits and an iPhone app. Additional properties include the Zeroids and Savage Beauty. For additional information, contact

Captain Action, Lady Action, The Zeroids, Savage Beauty and related characters are ©2011  and ™ Captain Action Enterprises, LLC.

About Round 2

Round 2 LLC is an innovative collectibles company located in South Bend, Indiana. Its family of brands includes Auto World® 1:64 scale electric slot racers and racing sets; Forever Fun™ Holiday Classics, featuring detailed recreations of favorite holiday characters, AMT®, MPC® and Polar Lights® model kits, American Muscle® and Ertl Custom & Premium Collectibles®. Round 2 and its creative team are dedicated to producing detailed, quality playable and collectible items that appeal to the young and the young at heart.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.