Captain Action Honored
October 27, 2006

Captain Action, the Original Super Hero Action Figure, was honored amongst his peers on October 14th at the Toy and Action Figure Museum in Pauls Valley, Oklahoma.

The iconic toy of the 60’s is beloved by a legion of fans, ranging from nostalgic "40-somethings" to comic fans and character collectors. Captain Action was the brainchild of marketing genius Stan Weston, also responsible for the original GI Joe in 1964. Marketed   by the Ideal Toy Company from 1966 to 1968,
Captain Action could become 13 favorite super heroes of the day by changing into their super hero uniforms, most notably, Superman, Batman and Spider-Man. The line was picked up in the late 1990’s by Playing Mantis, a collectible toy company who reissued some of the other notable heroes of the original line being the Lone Ranger, the Phantom and the Green Hornet. The passion for the line is  undiminished, as  it’s high end collectible status continues to draw collectors with original Captain Action toys routinely fetching up to $5,000 on Ebay! 


Captain Action was inducted into the museum’s Hall of Fame, along with Kenner’s Super Power line from the 1980s. Kevin Stark, Curator of the museum was quoted as follows:

“A committee of toy industry professionals, toy collecting fans, and board members from the museum considered a list of several candidates for this year’s induction. Among them, the original Star Wars Line, the original He-man line, and Transformers. We are proud that Captain Action was added to the Hall of Fame that already includes the original 12 inch GI Joes and the first Spawn line from Todd McFarlane. Captain Action epitomizes what the Hall of Fame is all about. It’s a toy line that captured the imagination of kids and collectors alike. With a well designed concept, the Captain Action line kept kids in the late 60s entertained for hours, and it is a sought after collectible today.”

Captain Action Hall of Fame induction 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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