CBS CONSUMER PRODUCTS CELEBRATES THE 50TH ANNIVERSARY OF THE TWILIGHT ZONE WITH TARGETED MERCHANDISING PROGRAM
February 27, 2009

New Games, Trading Cards, Collectibles, Commemorative Stamp And More Allow Fans to Travel To Another Dimension

NEW YORK, February 25,2009 – CBS Consumer Products, a unit of CBS Entertainment, announced today an anniversary program to celebrate one of the most influential series of our time – The Twilight Zone.  The program will begin with five licensing entities who will develop merchandise in celebration of the TV show’s 50th birthday. Products will include a broad array of items including games, dolls, keepsake ornaments and even a 50th anniversary commemorative stamp.

 “The Twilight Zone has made a profound mark on entertainment and the world of pop culture at large,” said Liz Kalodner Executive Vice President and General Manager of CBS Consumer Products. “The merchandising program focuses on the iconic nature of the brand and will appeal to all generations of fans.”

CBS is especially proud that the United States Postal Service is creating a 50th Anniversary commemorative stamp slated for release in August 2009.  Additionally,UK-based game maker Gamaka© has licensed the rights to manufacture both a new interactive trivia DVD game as well as a board game inviting fans to test their knowledge of the classic series.  The announcement comes just on the heels of Toy Fair 2009, as both games are set to hit stores this fall.

Other licensees who have signed up to honor The Twilight Zone include:

The Twilight Zone is part of a new branding initiative by CBS Consumer Products designed to bring together the greatest collection of classic TV icons ever assembled under one name: Television City.  The new banner includes merchandise from TV’s most iconic properties including Cheers, The Brady Bunch, Happy Days and more. The creation of the Television City umbrella has made the brands more accessible to both consumers and retailers alike through distinctive packaging and signage.  Currently, Television City is one of the largest classic television libraries in existence with well over 150 beloved shows.

About CBS Consumer Products:

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from  the company’s extensive library of titles.  Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.  For more information, visit www.CBS.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments

Comments are closed.

ARCHIVES

 

SPONSORS

 

250x250_aff_funkosale

 

902268-han-solo-and-chewbacca-024

 

gsi-250

 

tim-bruckner-250px

 

pets_howloween4_assoc_300x250._V327013843_

 

your-ad-here