Celebrate Star Wars Episode I: The Phantom Menace in 3D at Toys”R”Us Stores
January 30, 2012

Action Figures, Role Play Accessories, Vehicles, Construction Sets and More Toys Than Can Fit Into a Smuggler’s Cargo Hold Land at Toys“R”Us Stores and Toysrus.com on January 30 in Anticipation of Star Wars Episode I: The Phantom Menace in 3D

Star Wars fans, action figure collectors and construction enthusiasts are feeling a ripple in the Force as the 3D version of Star Wars Episode I: The Phantom Menace approaches its theatrical release on February 10. To help Jedis and Padwans prepare to watch this classic installment in the Star Wars Saga in a whole new way, the broadest selection of Star Wars Episode I: The Phantom Menace toys are traveling at lightspeed to Toys“R”Us stores nationwide.

Customers will easily find the droids they’re looking for, as well as the newest Star Wars items, beginning Monday, January 30 when Toys“R”Us stores nationwide display the new line within a themed Star Wars Episode I: The Phantom Menace boutique. Adorned with images of Obi-Wan Kenobi and Darth Maul bordered by an epic space battle, shoppers will find all of the newest Star Wars toys, including several items available only at Toys“R”Us.

Online shoppers who can’t jump on the next transport ship to their nearest Toys“R”Us  “galaxy” can also browse a matching boutique featured at Toysrus.com. Filled with the same astonishing visuals and Star Wars products as the in-store boutique, customers will feel like they’ve been transported back to 1999 when Star Wars Episode I: The Phantom Menace first premiered

As an added bonus, Toys“R”Us and Toysrus.com will also offer exclusive Star Wars items, including:


Star Wars TITANIUM SERIES DIE-CAST 3 Pack from Hasbro

This Toys“R”Us exclusive line of Star Wars TITANIUM SERIES pack of 3 vehicles lets kids and collectors take home incredibly detailed versions of ANAKIN SKYWALKER PODRACER™, SEBULBA PODRACER™ and TRADE FEDERATION BATTLESHIP™ vehicles to help bring Star Wars adventures to life. When the action is over for the day, the included display stands can be used to show off these titanium rides!

Star Wars PODRACER™ PILOTS from Hasbro

During one of the most action-packed scenes in Star Wars Episode I: The Phantom Menace, young Anakin Skywalker competed in the Boonta Eve Classic Podrace, a dangerous event held annually on Tatooine. This set of action figures collects five of Anakin’s competitors, DUD BOLT™, CLEGG HOLDFAST™, GASGANO™, MARS GUO™ and TEEMTO PAGALIES™ complete with flags, flagpoles, 5 battle bases, 5 Galactic Battle Game cards, game dice and additional accessories.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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