February 18, 2016

(New Albany, OH) 2016 marks the 50th Anniversary of the original super-hero action figure, Captain Action. To celebrate CKRTLAB TOYS and Captain Action Enterprises, LLC partner once again to bring fans 2 new, bold Captain Action vinyl figures following last years release of the Classic’66 and Black-OPS variants.


The 50th Anniversary Captain Action figure comes embellished with a dynamic black and gold metallic uniform with a complimenting gold metallic lightning sword and raygun. Scheduled release for San Diego Comic-Con July 21-24, 2016.


The Arctic Adventurer Captain Action figure is an homage to the 12” Round 2 figure. Adorned in a dark blue and white uniform, this figure also includes silver metallic versions of the classic lightning sword and raygun. Scheduled release for New York Comic Con Oct. 6-9, 2016.


“Fifty years in the pop-culture consciousness is no small feat.” said Tim Ellis Founder/ CEO of CKRTLAB TOYS. “Captain Action has withstood the test of time and that’s all thanks to the fans! We are beyond proud and excited for these releases in 2016 and hope the fans are too!”


The hyper-stylized figure is 5.5 inches tall with 6 points of articulation, made of environmentally friendly PVC and includes Captain Action’s classic weapon set.


CKRTLAB TOYS [pronounced Secret Lab] is a toy company located in New Albany, OH that designs, produces and sells vinyl action figures. Their vinyl figure lines include Golden Age Guardians™, Silver Age Centurians™, Valiant Comics Universe, and Captain Action. For more information visit and follow us on Facebook, Twitter, and Instagram.



About Captain Action Enterprises

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action’s appears in comic book series, lithographs, statues, action figures, T-shirts, model kits and more. Additional properties include Lady Action, Captain Action Cat, Dr. Evil, Khem, Destiny Zero and Savage Beauty. For additional information, please contact Ed Catto at


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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