Collectible Toy Brand @Super7 Launches SuperSports™ with MLB License
March 7, 2019

SAN FRANCISCO, CA., March 6, 2019–  Super7®, the San Francisco based toy and pop-culture lifestyle design house is pleased to announce the launch of its new brand: SupersportsTM by Super7®. SupersportsTM takes Super7’s passion for toys and pop-culture, pairs it with their design driven aesthetic, and applies it to the world of sports, creating a new multi-category line of unique collectibles for sport fans worldwide.

SupersportsTM by Super7® will launch this exciting line of products with a brand new licensing agreement with Major League Baseball. Featuring iconic MLB players and teams from the past plus the best of today, the collection will include 3.75” ReAction Figures®, a Super7® classic, plus Bullpen BuggiesTM, a new diecast take on classic bullpen carts, and Pintrill co-branded enamel pins featuring players, mascots and some of the greatest moments in MLB history. This collaboration builds on the Super7® brand tradition of taking nostalgic properties from the past and adding a unique twist for a modern consumer.

 

“Growing up, the first thing I ever collected was Baseball Cards. When I was seven years old, my uncle sent me a complete box of 1978 Topps Baseball Cards for Christmas. I opened every pack and sorted them by team, and then by number, and then back by team, and number and so on for months. I loved these baseball cards, and I want to bring that same emotion back to the figures and packaging we are making for our SupersportsTM line of Baseball figures. Something that brings you back in time, brings you a bit of unexpected joy and brings a smile to your face.” said Brian Flynn, Super7® Founder.

 

The 2019 SupersportsTM MLB product line will include pieces commemorating baseball greats like Willie Mays, Jackie Robinson and Ted Williams as part of a larger collection framed up by two of the greatest rivalries of the game —Boston Red Sox versus the New York Yankees, and San Francisco Giants versus Los Angeles Dodgers. The inaugural collection will also feature several team mascots such as the beloved Philly Phanatic, Mr. Met and the off-kilter Crazy Crab from the 1984 San Francisco Giants, showcased in the Super7® style.

 

Super7® Director of Sports & Licensing Bart Silberman notes, “Our aim is to tell the history of the game in a fun & different way thanks to licensing agreements with everyone from MLB Players Inc. and MLB Alumni Association to Topps and CMGWW. I have been involved with MLB licensing for 20+ years, but I’ve never seen such a creative collection. It feels like stuff we had as kids, but all of it is brand new.”

 

About Super7®

Super7® is the premier pop-culture design house and producer of lifestyle oriented collectibles, toys and apparel based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Super7® now brings that same unique aesthetic to its new line, SupersportsTM by Super7®.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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