August 27, 2007

August 24, 2007 (SEATTLE) — WizKids Inc. announces the successful conclusion of its “Coming of Galactus™” HeroClix® world event.  The event celebrated the fifth anniversary of HeroClix with tournaments that culminated in winners receiving the 2007 Galactus colossal figure.

“As we put together the ‘Coming of Galactus’ event, we wanted to deliver to retailers an event that would not only drive new players to stores but also bring back lapsed players,” said Mark Tuttle, HeroClix brand manager.  “The event drew an enthusiastic response from players and generated big summer revenues for even the smallest brick-and-mortar stores.”

More than 900 retailers from all over the world participated in this five-week program.  Retailers received event and prize support, including play maps, a wall scroll, participation figures for players in the first four weeks and the 2007 Galactus colossal figure for the winner of the fifth week’s tournament.

Ed Evans of All Things Fun! in West Berlin, New Jersey, said, “To say it was a success would be an understatement!  We had 45 total players, with nine in the Junior event and 36 in the adult event.  Looks like five or six new players and I’d say about a dozen lapsed players.  It was a lot of folks playing, laughing and having a good time.  We sold every last Booster of HeroClix in the house.”

“We had 21 people show up and did over $500 in 15 minutes,” said Scott Thorne of Castle Perilous in Carbondale, Illinois.  “Twenty-two people showed up here for week two.  Our attendance has been increasing by one to two each week, and we already have 10 people committed for the ‘STARRO Attacks!’ event.”

A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination.  Its HeroClix and Pirates brands are among the most successful games on the market today, with over 100 million miniature game figures sold worldwide. For additional information, visit www.wizkidsgames.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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