February 10, 2019
Newly Launched Production Company and Upcoming Touring Live Show Bring Santa’s Magical North Pole to Life!

Creatively Classic Activities and Books (CCA and B, LLC), home of the beloved tradition The Elf on the Shelf®, is ramping up its global entertainment plans to make 2019 the most captivating holiday season to-date. With the recent addition of its subsidiary, Scout Elf Productions™, the company plans to create more animated content for both large and small screens, including the all-new DVD special Elf Pets: A Fox Cub’s Christmas Tale, for families all over the world to enjoy. This animated special will show how Santa is able to travel undetected around the world in one night. The story is inspired by the new book, Elf Pets: An Arctic Fox Tradition. Both are set to release in 2019.


“Scout Elf Productions grants us the opportunity to share with children the wonders, lore and magic of the North Pole that they have never been able to see before,” states Chanda Bell, Co-owner of CCA and B and executive producer of Scout Elf Productions. “Through animation, we can tell these stories in a way that is fun, family-friendly and, hopefully, makes Santa Claus proud.”

Elf Pets: Santa’s St. Bernards Save Christmas, the first animated DVD special from Scout Elf Productions, debuted in stores this past season, and aired on primetime broadcast TV in multiple countries to millions of viewers. More information about animated content at

In addition to appearing on screen, Santa’s famous Scout Elves are taking center stage in the first The Elf on the Shelf® live musical kicking off this November. Featuring a new story, dynamic Scout Elf characters and sing-along worthy songs, this production is sure to become a holiday favorite. Full tour dates will be announced later this year at

Families will also be able to enjoy new engaging and amusing short videos on the Elf on the Shelf’s YouTube channel, as well as an immersive experience into the North Pole at – filled with new games and activities.

“Our mission has always been rooted in bringing joy to families at Christmastime,” states Christa Pitts, Co-owner of CCA and B and executive producer of Scout Elf Productions. “The entertainment-focused direction we are undertaking is multi-faceted, so families can interact with Santa, Scout Elves, Elf Pets and the magical world of the North Pole in a whole new way.”

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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