Course of the Force Partners with SHOEBACCA.com
July 3, 2012

PETER MAYHEW (“CHEWBACCA” from STAR WARSTM) TO SIGN AUTOGRAPHS

SANTA MONICA, CA (July 3rd, 2012) Course of the Force is excited to announce a partnership with SHOEBACCA.com, a leading online retailer focused on “active lifestyle” footwear, for its inaugural five-day lightsaber relay which begins at the Santa Monica Pier on Saturday, July 7th. Participants in Course of the Force will come dressed in their favorite Star WarsTM or popular culture-themed costumes and hand off a custom Hasbro Ultimate FX Lightsaber at quarter-mile markers to the next runner. The relay finishes in downtown San Diego, home of the San Diego Comic-Con International®.

The partnership with SHOEBACCA.com specifically includes an opportunity for fans to meet Peter Mayhew (“Chewbacca” from Star Wars) in the SHOEBACCA.com hospitality area. Mayhew will greet Star Wars and SHOEBACCA.com fans alike and autograph pictures.  Donations for Peter’s autographed picture will benefit Make-A-Wish®. On a recent visit to SHOEBACCA.com’s warehouse and corporate offices, Peter remarked, “You know…when I first heard of Shoebacca, I couldn’t help but bring a smile to my face.”

The Course of the Force/SHOEBACCA.com partnership will also include the debut of SHOEBACCA.com’s newly refurbished 20-foot long, 11-foot tall “Big Shoe” at hospitality areas. The “Big Shoe” had once been used as a prop in the Walt Disney Pictures film series Honey I Shrunk the Kids. The “Big Shoe” will be on display during each of the Course of the Force conival exhibits. “It should come as no surprise that Guinness World Records is now involved,” says Tim Siemers, Marketing Director, SHOEBACCA.com.

Peter Mayhew will autograph pictures of himself beside the “Big Shoe” at the SHOEBACCA.com hospitality areas at the following times and locations:

·       Saturday, July 7th 10:00 a.m. – 3:00 p.m., Santa Monica Pier

·       Sunday, July 8th 4:00 p.m. – 9:00 p.m., Huntington Beach Pier

“SHOEBACCA.com wanted to partner with Course of the Force because this fun event highlights the cool nature of the Shoebacca name, the company’s active lifestyle product assortment, and its long-standing commitment to giving back to community,” says Clarence Schwab, Board Member at SHOEBACCA.com and Managing Partner of Schwab Capital Management, an independent sponsor and advisory firm.

All fans are invited to enter to win the SHOEBACCA.com GALACTIC GIVEAWAY Sweepstakes, accessible at www.shoebacca.com, beginning Saturday, July 7th through August 31st, 2012. The Grand Prize winner will enjoy a full year’s supply of shoes from SHOEBACCA.com, a framed and autographed print of Peter Mayhew and a complete set of Shoebacca branded merchandise to share with his or her family. Other prizes include $100 SHOEBACCA.com gift vouchers and SHOEBACCA.com T-shirts, hats and accessories.

 

Gary Spitalnik, Founder of Cabana Five LLC, is helping activate this event for SHOEBACCA.com.

The Course of the Force is for Star Wars enthusiasts to celebrate their love of the Saga and is held in partnership with Lucasfilm, Ltd., Nerdist Industries and Octagon to raise proceeds for the Make-A-Wish®.

On July 7, Course of the Force will kick off with an event at the Santa Monica Pier at 10:00 a.m. The relay will start later at 1:00 p.m. and end that night at the Redondo Beach Pier (Daily Schedule per chart below). Other planned stops include Huntington Beach Pier, Oceanside and Crystal Pier at Pacific Beach. Fans have the opportunity to participate in the historic lightsaber relay by registering online now at CourseoftheForce.com.

Giving Course of the Force a true fan’s touch, Nerdist Industries’ founder Chris Hardwick will be joined by co-hosts Ashley Eckstein of Her Universe and Alex Albrecht and Alison Haislip of Nerdist. They will follow the action from the Course of the Force lead vehicle, a replica of Jabba the Hutt’s sail barge, and broadcast to fans across the world on StarWars.com  and the Nerdist YouTube channel (youtube.com/HYPERLINK “http://www.youtube.com/nerdist”nerdist). They will be joined by special guests from the Saga and pop-culture to put on an epic celebration for both the fans in attendance and watching online.

 

DAILY RELAY SCHEDULE

 

Day

Start Time

Start Location

End Time

End Location

Saturday, July 7

1:00 p.m.

Santa Monica Pier

7:00 p.m.

Redondo Beach Pier

Sunday, July 8

7:00 a.m.

Redondo Beach Pier

4:30 p.m.

Huntington Beach Pier

Tuesday, July 10

7:00 a.m.

Oceanside Pier

5:30 p.m.

Crystal Pier, Pacific Beach

Wednesday, July 11

9:00 a.m.

Crystal Pier, Pacific Beach

12:30 p.m.

San Diego

 

*All times approximate and subject to change. The concluding event at the Balboa Theatre is a ticketed event. All other events mentioned in schedule are free to the public.

 

 

Website:

CourseoftheForce.com

www.shoebacca.com

 

Facebook:

facebook.com/courseoftheforce

facebook.com/HYPERLINK “http://www.facebook.com/shoebacca”shoebacca

 

Twitter:

@CourseOtheForce

@SHOEBACCA

 

Google +

plus.google.com/103291298159790820268

https://plus.google.com/115453549641613644557/posts

 

Pinterest:

pinterest.com/HYPERLINK “http://www.pinterest.com/courseotheforce/”courseotheforceHYPERLINK “http://www.pinterest.com/courseotheforce/”/

http://pinterest.com/shoebacca/

 

YouTube:

youtube.com/HYPERLINK “http://www.youtube.com/nerdist”nerdist

youtube.com/HYPERLINK “http://www.youtube.com/shoebaccatv”shoebaccatv

 

About SHOEBACCA.com

SHOEBACCA.com is a full-scale online retail footwear company dedicated to helping customers and their families lead active, healthy lifestyles. SHOEBACCA.com boasts an impressive selection of over 250 premium brands and over 30,000 styles of athletic shoes, outdoor shoes, fashionable shoes & boots, bags, sunglasses and apparel.

 

 

Lucasfilm, the Lucasfilm logo, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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