August 13, 2015

BE THE FIRST TO “SHARE THE FORCE” WITH TARGET AT D23 EXPO AUGUST 14 – 16 AT THE Share the Force booth (F6) next to Center Stage


Target is creating the first-ever collection of Star Wars memories to be permanently archived at Lucasfilm. Attendees at D23 EXPO: The Ultimate Disney Fan Event will be the first to participate in this exciting campaign that unites generations of Star Wars fans.


Join us and:

–      Be the first to share your favorite Star Wars memories by posting images along with #sharetheforce

–      Receive a special invitation to “Shop the Force” at Target on Force Friday, September 4th

–      Participate in a Star Wars photo shoot dressed as your favorite Star Wars character

–      Take home your Galaxy Identification card

–      Experience Jedi Training Academy Presented by Target on Center Stage

–      Watch Star Wars memories come to life in real-time with an illustration from artist John Hendrix


More Information:

To celebrate Jedi Training Academy Presented by Target at D23 EXPO, Target will present an experience for friends and families to celebrate memories of Star Wars while teasing a portion of the upcoming “Share the Force” campaign that launches later this month.


Through Target’s “Share the Force” campaign, Target will create the first-ever collection of Star Wars memories to be permanently archived at Lucasfilm – forever showing us how we are all connected by the Force.


For more information on D23 EXPO or to purchase tickets, visit: D23EXPO.com


WHEN:                 August 14 – 16  10am – 7pm


WHERE:               Booth F6 on the main show floor at Anaheim Convention Center;

Located directly next to Center Stage

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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