Dance Star Mickey Set to Shake Up the Holiday Season
October 5, 2010

Fisher-Price(R) and Disney Launch Innovative Dancing Mickey Feature Plush with Donny Osmond Commercial, Interactive Online Game & iPhone App

NEW YORK, Oct 05, 2010 /PRNewswire via COMTEX News Network/ – One of the most anticipated toys of the holiday season is hitting retail shelves today as Fisher-Price – a subsidiary of Mattel, Inc. (Nasdaq: MAT) – and Disney Consumer Products launch the innovative Dance Star Mickey plush that walks, talks, and grooves to a beat all his own.

"This is a first for Mickey," says Chris Byrne, content director for TimetoPlayMag.com, also known as The Toy Guy(R). "Each year, Fisher-Price celebrates the holidays with an extraordinary plush toy that combines technical magic and classic play. This year, it’s Mickey’s turn, and he’ll be dancing his way into the hearts and imaginations of kids of all ages."

With his exciting dance moves and fun interactive games, Dance Star Mickey is set to top holiday wish lists as he encourages children to get up, get active and dance! Featuring extraordinary dancing skills, Dance Star Mickey is packed with play that’s pure joy. At sneak previews this summer, Dance Star Mickey had kids – and their parents – up on their feet, grooving to Mickey’s moves in one big dance party.

 

"We are thrilled that Dance Star Mickey is now available to dance into the hearts of kids around the country," said Gina Sirard, vice president, marketing, Fisher-Price. "It’s exciting to create a toy that can move like Dance Star Mickey – talking and interacting with kids, energetically waving and clapping his hands, and bouncing to each beat. It’s a truly engaging experience as this iconic character comes to life to create that special Disney magic that has resonated with children all over the world for generations."

With one press of his foot, Dance Star Mickey is revved up and ready to go on a fun and magical experience as he grooves to six different songs with styles including Disco, Latin, Techno, and an "out of this world" Moonwalk grand finale. He is also packed with interactive games that will have children and parents laughing and dancing right along.

"Dance Star Mickey truly captures the humor and endearing personality of this beloved character," said Chris Heatherly, vice president of Disney Toys. "This dancing Mickey is the next generation of feature plush from Disney and Fisher-Price featuring the most innovative mechanisms to foster exceptional play value through endless singing and dancing entertainment for kids."

The dancing Mickey made his debut last February at the American International Toy Fair as Dancing with the Stars champion Donny Osmond joined in to help announce this magical toy. This holiday season, the Disney pair reunites for a special commercial spot airing tonight during Dancing with the Stars.

For even more dancing fun, Fisher-Price and Disney have also created a highly-interactive online game at www.fisher-price.com/DanceStarMickey and free iPhone application that gives kids the chance to make up their own unique dance for Mickey by mixing-and-matching his individual dance moves in specific sequences of their own creation. And what would a dance-off be without celebrity judges? Minnie Mouse, Donald Duck and Goofy sit at the judges’ table to rate each dance on a scale of 1 – 10. Kids are encouraged to play again and again to find just the right combination of dance moves to earn that perfect 10!

Available at major retailers and The Disney Store, Dance Star Mickey is for ages 2 years and up and retails for $69.99. For more information please visit www.Fisher-Price.com/DanceStarMickey.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known "classic" brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Thomas & Friends, Dora the Explorer(TM) and Mickey Mouse Clubhouse. The Company’s web site, www.fisher-price.com, provides valuable information and resources to parents.

About Disney Consumer Products:

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.DisneyConsumerProducts.com or watch us at www.YouTube.com/DisneyLiving, "like us" on www.Facebook.com/DisneyLiving, or "follow us" at www.Twitter.com/DisneyLiving.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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