DARK HORSE DELUXE SET TO RELEASE THE FIRST GOOD LUCK TROLLS ASSORTMENT ON JULY 25!
July 6, 2012

MILWAUKIE, OR, –One of the greatest toy phenomena of all time has been Good Luck Trolls, originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. At various times since the early 1960s these charming little dolls have been a top-selling toy, building a seldom-achieved brand equity and strong consumer response. After disappearing from the market for many years, Good Luck Trolls are set to return this year with a modern twist on their timeless charm.

Good Luck Trolls “mystery box” assortments are a new collectibles merchandise program by Dark Horse Comics under a license granted by Dam Things, who hold all rights to the works of Thomas Dam. The mystery box is being introduced to the market with an on-sale date of July 25.

Dark Horse sees Good Luck Trolls as a natural for the company’s designer vinyl line of toys, and has created variations of color and design to pique the interest of customers. The first collection offers up fifteen different versions of the figures in various colors and with unique surface treatments, including metallic, flocked, black-light sensitive, glitter, and glow-in-the-dark.

Dark Horse’s VP of Product Development, David Scroggy, notes, “When we considered developing Trolls for the first time, we were confident that they would resonate with our audience of pop culture fans and modern collectors. We have a good sense of our customers’ tastes, and are not afraid to commit to an under-the-radar property if we think that it is likely to be embraced by our young adult consumers.”

Mystery box (also known as “blind box”) trading figures are essentially the same product, varying in decoration and materials, and sold randomly out of sealed packages. Some of the figures are common to every counter display, whereas “chase” figures are much harder to come by. The ratio of availability is printed on each package, so the consumer knows the relative scarcity of the figure purchased.

Dark Horse has varied the hair color within the most common figures, so that there will be more variety and more fun for the collector. For example, half of the yellow-body figures in a 2/15 ratio will have blue hair; the others will have pink hair.

The Good Luck Trolls are presented in a counter display unit holding fifteen individual blind boxes. Each Troll is packaged in an opaque foil bag inside its box to prevent tampering or viewing prior to purchase.

Dark Horse has also created a one-time limited edition of 1,500 green-body Good Luck Trolls with snow-white hair that are sensitive to black light. They will be sold exclusively at the Dark Horse booth at Comic-Con International in San Diego, July 12–15, 2012.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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