DC Collectibles Launches Scribblenauts: Unmasked. An AFi Feature and Interview
February 15, 2014



 This past week saw the release of DC Collectibles Scribblenauts Unmasked line of collectible, blind-boxed figures.   They will be in comic shops as well as in GameStop stores.  Back in the DC Direct days DC tried a few times with different scales to release a couple lines of stylized figures lines such as Uni-Formz and Blamoids. Those lines were fun but very pricey for the average collector.   These new DC Scribblenauts Unmasked figures are a more reasonable $5-$8 per figure.    They are currently $4.99 at Gamestop stores.   I saw them for $7.99 at a local comic book store.  These figures should have a longer run because they have additional media attached to the line such as the game and comic book.

This first wave contains several of the “big gun” heavy hitters in the DCU such as Batman, Superman and Wonder Woman.   This wave has a mix of classic versions and New 52 costumes.  While all of the bodies/figures look very similar most actually have extra sculpted details that are unique to the character as needed.  It’s not just a line of straight repaints with new heads and capes.

Below is an interview I conducted with Kevin Kiniry and Jim Fletcher earlier in the month about this fun new form factor that DCC is releasing:


Below are some official images of some of the first wave of Scribblenauts figures:

Along with the launch of the figure line is a comic book series based on the DC Universe and Scribblenauts Unmaksed.  All figures in wave one have a code included so you can have a free download of the first issue of the Digital First comic series (Issue #1 is also available in print now).   In conjunction with this release, DC Collectibles has partnered with DC Publishing this month for a fun cross over that brings the Scribblenaut versions of the heroes to the covers of some of their regular books.  These are all available in comic shops now.

This is a great form factor to get a wide variety of characters.  They have 5 points of articulation at neck, shoulders and hips.  There’s actually some side to side with the hips and shoulders it’s not just a straight swivel.   Each figure comes with a stand, but they stand very well without the stand if you choose to display them that way.

Like any blind bag/box venture you run the risk of getting doubles (or triples) of characters.   As a matter of fact both the samples that DCC sent me were Aquaman.    His is actually one of two characters that are the heaviest packed in a tray ay 3:24 (the other heavy pack being Deadman),

Here’s a closer look at the packaging:

Here is everything you will get with your purchase:


Here’s a look at the stand.  The same stand comes with all the figures:



Don’t get me wrong, getting Aquaman as my first pull isn’t a bad thing.   After all, I just happen to have an Aquaman collection:


The day of release I swung by one of my local Gamestop stores and picked up 3 more,  I ended up with a third Aquaman, his arch-nemesis Black Manta and Bizarro.


Black Manta:


Even the cases the figures ship in are beautiful, with a top opening and flap that look like Oa and side artwork showing all heroes on one side and all villains on the other.

These are a really fun line of new figures.   I’ll diffinitely be picking up more of the first wave and the second wave.    I’ll be curious to see if we get and more reveals this weekend at Toy Fair.  We will have coverage of the DC Collectibles Toy Fair booth up on Sunday 2/16.

Original samples provided by DC Collectibles.  The others were bought by me.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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