DC DIRECT RE-LAUNCHES AS DC COLLECTIBLES, EXPANDS ONLINE OFFERINGS
April 11, 2012

DC Collectibles features high-end collectible products and toys based on characters from DC Comics, Vertigo and MAD


BURBANK, CA, April 11, 2012 – DC Entertainment announced today that its collectibles product line, previously known as DC Direct, has been re-launched with a new brand – DC Collectibles. Additionally, in early May 2012 DC Collectibles will expand its online store (www.DCComics.com/Collectibles) to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. For those fans who prefer to purchase a product in-store, the website will also provide information on the closest retail location that carries a particular DC Collectibles product.

“We’ve taken the past year or so to become laser focused on what makes the products in this line special, and what has emerged from that process is DC Collectibles,” stated Geoff Johns, chief creative officer for DC Entertainment. “We’re extremely proud of our line of unique, high-end collectibles, and feel that it caters to fans looking for limited edition, authentic products based on our characters and stories, created by the same artists who work directly on those characters and stories.”

As part of DC Collectibles online sales expansion, two “online exclusive” products will be offered in May and a new line of custom prints will be available for sale only on the web. The first online exclusive is a Flashpoint Action Figure Box Set including: Batman, Wonder Woman, The Flash and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip.  The second online exclusive is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust.  The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork. Twenty different designs will be available for sale, all printed on thick, archival paper that is perfect for framing.

“Not all of our fans have access to comic book retail locations, so by expanding our website to offer the entire product line, we’re adding an element of convenience and the ability for fans to collect every single product they’re interested in,” stated Hank Kanalz, senior vice president of digital, DC Entertainment

For fans attending C2E2 in Chicago this weekend (April 13-15) Geoff Johns will moderate a DC Collectibles panel that will showcase the new website and brand logo, and offer an exclusive sneak peak of never announced DC Collectibles products coming later in 2012. The panel is on Friday, April 13 at 2:30pm CT.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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