DC UNLIMITED TO PRODUCE COLLECTIBLE ACTION FIGURES BASED ON 'WORLD OF WARCRAFT'
February 8, 2007

DC Unlimited, the new brand launched by DC Comics to license and promote the world’s greatest pop culture characters and stories, is proud to announce the release of a line of action figures based on World of Warcraft, the popular Blizzard Entertainment Massively-Multiplayer Online Role-Playing Game (MMORPG).

The collectibles will be unveiled next month at New York’s American International Toy Fair and will be distributed worldwide in both mass market and specialty channels.

The Warcraft franchise has been a pillar of gaming culture for over a decade and remains the world’s largest-selling strategy video game with over 19 million copies sold. With over 7.5 million subscribers worldwide, the game creates a unique and interactive environment, allowing for thousands of simultaneous player adventures. World of Warcraft has also been America’s top-selling PC game since its release in November of 2004.

"Blizzard has created an impressive and interactive universe for World of Warcraft," said Cheryl Rubin, Senior Vice President – Brand Management at DC Comics.  "We are proud to be able to deliver DC Direct’s expertise in creating and distributing authentic collectibles to World of Warcraft under our new DC Unlimited brand."

DC Unlimited’s World of Warcraft collectibles will include PVC vinyl, scaled an articulated figures varying in size. The initial launch will feature a four-figure assortment of 5-8-inch figures, with an additional two-figure set of two 10-12-inch deluxe figures covering the larger characters.

The initial set of figures will include a Blood Elf Rogue, Orc Shaman, Undead Warlock and Dwarf Warrior. The deluxe figures will include a Draenei Paladin and Illidan Stormrage. The first wave of figures is slated to hit comic book, pop culture, mass market, specialty and toy retailers in Fall 2007.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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