July 21, 2008


This year’s San Diego Comic Con promises to be one of the largest undertakings in geek and pop-culture history!  DST’s plans for this record-breaking event include several convention exclusives, contests, panels, a blood drive, free giveaways and the launch of a brand new website!  Below is a schedule of events as well as a summary of this year’s exclusives and activities scheduled for the Diamond Select Toys booth (#2607).


Preview Night opens on Wednesday, July 23rd and gives convention attendees their first chance to pick up their favorite Comic Con exclusive items.


  • Transformers G1 Animated Optimus Prime Bust (limited to 1,000 pieces) will be on sale for $60.00.
  • Marvel Select Skrull Elektra Two-Pack action figures will be available for $20.00.
  • Marvel Minimates Invaders Box Sets will be sold for $16.00.
  • Battlestar Galactica’s “Valley of Darkness” Cylon Centurion will be available for $16.00.




Fan-favorite online retailer Action Figure Xpress (Booth #4045) will be revealing new future exclusives in addition to offering these DST-produced SDCC exclusives. 


  • Marvel Minimates Iron Man Through the Ages Box Sets will be available for $16.00.
  • Transformers Skywarp Bust (limited to 400 pieces) will be on sale for $60.00.


Battlestar Galactica’s Bodie Olmos will be appearing at the DST booth on Friday and Saturday and will be signing autographs in both the mornings and afternoons of each day.  Autograph tickets will be included in one of two packages: 1) $20 for one autograph ticket and one 8×10 photo or 2) $25 for one autograph ticket and one “Hot Dog” action figure.


Attendees of this year’s San Diego Comic Con will also be able to see several upcoming releases for the first time, including the official debut of the Ultimate Quarter Scale Star Wars line!  Other highlights include the next assortment of Battlestar Galactica action figures, Marvel Minimates box sets, Transformers busts, Marvel Select action figures and more! 


Also debuting during this year’s show will be the all-new Art Asylum web site, designed to give fans a look inside the operations at DST headquarters like never before!  Expected to launch on Wednesday, July 23rd, fans can visit www.artasylum.com during the show for exclusive news, product debuts and more!


From 1:00 – 2:00 pm on Saturday, July 26th, join Diamond Select Toys director Chuck Terceira and the rest of the Minimate creators for a glimpse at what’s to come for the number one block figure brand in the world.  Ask your questions, make your requests and get a sneak peek at future Minimate designs during this must-see panel discussion located in Room 3.  Diamond Select Toys will also be appearing on the Action Figure Times Toymaker Q&A panel (07/24 in Room 3 from 5:30pm – 6:30pm) and the Action Figures Insider: Plastically Incorrect 2008 panel (07/26 in Room 30AB from 4:30pm – 5:30pm).


Diamond Select Toys has continued its support of the annual Robert A. Heinlein Blood Drive, which will be held on Friday, Saturday and Sunday.  In exchange for participating, all donors will receive a strictly limited Battlestar Galactica Season 3 Chief Tyrol action figure only available at this year’s show!  The only way to receive one these rare collectibles is to roll up your sleeve and donate!




Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, CBS, Viacom, Universal, Capcom, Twentieth Century Fox, Hasbro and MGM, Diamond Select Toys and Collectibles produces a large range of products based on a wide variety of properties, and is headquartered in Timonium, MD. For more information, visit www.diamondselecttoys.com or www.artasylum.com. 


About Comic-Con International

With attendance in 2007 over 125,000 people, the San Diego Comic-Con is the largest pop culture and comic event in North America.   The annual convention is organized by Comic-Con International which is a nonprofit educational organization dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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