DISNEY: Prince of Persia – LEGO sets, McFarlane action figures
May 6, 2010

Disney Consumer Products has an exciting line-up of toys and action figures inspired by Prince of Persia:  The Sands Of Time, produced by Jerry Bruckheimer and starring Jake Gyllenhaal.  The film opens in theaters nationwide on May 28.  They sent over some information to give you a heads up on products hitting retail shelves this month.  I personally have already seen the Lego sets and the McFarlane Toys figures on stores shelves this past week.   So if you haven’t seen any in your area yet, then just be patient, they’ll be there soon.



Prince of Persia Desert Attack
Manufacturer: LEGO SRP: $10.99 Retailers: Mass retailers Available: May 2010   
Deep within their secret lair, the evil Hassansins plan their next attack. But little do they know that Dastan has infiltrated their hide-out with a plan of his own!  Includes 3 minifigures: Dastan and 2 Hassansins.  Features horse, snake and skeleton.      

Prince of Persia The Ostrich Race
Manufacturer: LEGO SRP: $19.99 Retailers: Mass retailers Available: May 2010
Creeping into the Valley of the Slaves, Dastan has discovered Sheik Amar’s secret den. Suddenly, with the flick of a lever, a high-speed, out-of-control ostrich race begins! As the kingdom’s outlaws gamble on the winner, can Dastan use the chaos and the very large, fast riding birds to escape from the illusive Sheik?  Includes 3 minifigures: Dastan (turn Dastan’s head to change his expression), Ostrich Jockey and Sheik Amar.  Also includes a desert creature and 2 of the first-ever LEGO ostriches. Features movable gates and traps.      

Prince of Persia The Fight for the Dagger
Manufacturer: LEGO SRP: $29.99 Retailers: Mass retailers Available: May 2010   
In a battle with Asoka for the powerful Dagger of Time, Dastan may have finally met his match. Here in the busy Alamut Market, will his amazing ability to run up walls and jump from balcony to balcony be enough to wrestle the dagger away? Includes 4 minifigures: Dastan, Princess Tamina, Asoka and Market Stall Owner.  Features LEGO camel, hidden traps and collapsing balconies.      

Prince of Persia Quest Against Time
Manufacturer: LEGO SRP: $49.99 Retailers: Mass retailers Available: Summer 2010   The evil Nizam has the Dagger of Time, and he’s about to release the Sands of Time to take over the kingdom! Dastan and Princess Tamina’s only chance is to jump, dodge and climb their way through a gauntlet of spinning saw blades, swinging swords and other nasty traps to reach Nizam and save the day. Insert the Dagger of Time to make the Sands of Time really light up!  Includes 4 minifigures: Dastan, Princess Tamina, Nizam and Hassansin Leader.      
Prince of Persia Battle of Alamut
Manufacturer: LEGO SRP: $79.99 Retailers: Mass retailers Available: May 2010 Defended by barrels of dripping oil, rock-launching catapults and fierce castle guards, Alamut Fortress will be a major challenge for Dastan and his new friend Seso. But be on your guard, because the evil Nizam and his powerful Hassansin warriors are prepared to do anything it takes to keep the Dagger of Time away from the heroic prince!  Includes 7 minifigures: Dastan, Hassansin, Nizam, Seso, Claw Hassansin, and 2 Guards.  Features LEGO camel and special bricks with studs on wall for parkour play.     

Prince of Persia 4-inch Action Figures
Manufacturer: McFarlane SRP: $7.99 Retailers: Mass retailers Available: May 2010   
With more than 12 points of articulation and character specific accessories, kids will have hours of fun recreating and playing out their favorite movie scenes.   All figures fit with horse boxed sets and play sets (sold separately).   The line includes two figures of Prince Dastan – Warrior Dastan and Desert Dastan, Zolm – Lead Hassansin, Seso, and Setam – Human Porcupine Hassansin.   

Prince of Persia 6-inch Action Figures
Manufacturer: McFarlane SRP: $9.99 Retailers: Mass retailers Available: May 2010
Bringing to life the movie heroes and villains in this line. Each figure is fully articulated and includes incredible costuming details and spring-loaded play action highlighting their unique weapons and accessories from the feature film.  The 6-inch action figure line includes: two figures of Prince Dastan – Warrior Dastan and Desert Dastan, Zolm – Lead Hassansin, and Ghazab – Double Bladed Halberd Hassansin.   

Prince of Persia Horse Boxed Set
Manufacturer: Mattel SRP: $14.99 Retailers: Mass retailers Available: May 2010   
Your imagination leads the way for recreating favorite scenes with the 4-inch Horse Boxed Sets.  Engage in battle with the adventurous Prince Dastan and his archenemies, the Hassansins.  Each boxed sets includes a highly detailed battle horse with ornate, exotic accessories and 4-inch articulated movie figure.  Boxed Set line includes two sets: Prince Dastan with his horse Aksh and Lead Hassansin Zolm with his horse Akva

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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