July 18, 2007

Customized 10”  D.I.Y. Bart Simpson Qees by Artists and Designers from across the globe in Celebration of The Simpsons Movie Release

The D.I.Y. Qee Project: BART presented by TOY2R and Diamond Comics. TOY2R has assembled a virtual who’s who list of today’s hottest pop culture artists, designers and illustrators from around the world. Each artist will paint, sculpt, and customize their own unique reinterpretation of the iconic character, Bart Simpson, using the10” D.I.Y. Bart Simpson Blank Platform Qee Figure as a blank canvas. Many of these artists have either grown up watching The Simpsons or are inspired by its creativity, humor and sardonic look at life. To bring these original creations to the fans, TOY2R and Diamond Comics are launching a worldwide art gallery tour stopping at respected galleries and art boutiques. This tour will feature several of the custom creations, many available for auction to the public.

This reboot of the classic animated icon created by Matt Groening almost 20 years ago not only celebrates the first feature length film, opening July 27th, but also marks the launch of the licensed line of Qee figures based on The Simpsons characters.

Toy2R and Diamond Comics are proud to announce that Meltdown Comics on Sunset Blvd. in Los Angeles will host the first gallery stop of this worldwide tour, August 1st at 7:00pm till 11:00pm. A special VIP viewing will take place from 5:00 till 7:00pm. With more than 50 customs on display from artists from across the globe, Simpson’s fans won’t want to miss this show. Check out www.meltcomics.com for updates.

The exhibit will include works by: Matt Groening, Attaboy, Tyson Summers, adidas, Moody, Sam Fout, Jim Koch, Nicoles Chevallier, David Lanham, DYZLA, Lounge Kat, Triclops, Matt Sharp, Mark Nagata, Doink, Veggie Something, Baby 168, Dave Cortes,Sasha Huber, Vincent Skoglund, ODM, Sarah Sa, KW, ColorWeekly, Thick Magazine, Nada One, Joey Potts, DGPH, Akira Yamaguchi, B, Wing, October Toys, Alan Yip, Bernhardt Geyer, Chad Carothers, and TOY2R with more customs by surprise artists being added daily.

The D.I.Y. Qee Project will then move to art galleries. The list of galleries will include additional stops in New York, Chicago, Dallas and other major cities in the United States. Simultaneously overseas, the tour will stop at Colette in Paris, France on July 23rd through the 28th. Then the tour will move to Luisa Via Roma in Florence, Italy during September 10th through the 30th. Other overseas stops will include the United Kingdom, Hong Kong and many others.




 July 5-8, 2007    Taipei Toy Festival 2007 

TOY2R Booth# A18, A19 & A21 

Core  Pacific City Living Mall – Mira 9/F

No.138, Sec. 4, Bade Rd., Songshan District, Taipei City 105, Taiwan



July 23-28, 2007   Colette

213 rue saint-honore

75001 Paris, France



July 25–29, 2007   San Diego Comic con 2007 

TOY2R booth # 4152 at HuckleBerry Toys (Aisle 4100)

San Diego Convention Center

2221 West Washington

San Diego, CA 92110, USA



August 1-3, 2007 Los Angeles

Meltdown Comics / Gallery

7522 Sunset Blvd.

Los Angeles, CA




September 10-30, 2007   Luisa Via Roma

Luisa Via Roma

via Roma 19-21/r 50123

Florence, Italy



September 13-15, 2007 New York

The Showroom NYC Gallery

New York, NY


The Simpsons: Premiering January 14, 1990, The Simpsons is the longest-running primetime animated series in history, and the longest running sitcom currently on primetime television. The Simpsons is also a cultural institution. The Simpsons has an extremely loyal and dedicated fan base worldwide. Intelligently written, subversively humorous and delightfully witty, the show pokes fun at itself and everything in its wake.

The series has been critically praised and bestowed with numerous honors, including a Peabody Award, 18 Emmy Awards, 16 Annie Awards, 3 Genesis Awards, 8 International Monitor Awards, and 5 Environmental Media Awards. The Simpsons were recently nominated for a Golden Globe Award for Best Television Series – Musical or Comedy. The series recently celebrated airing its 400th episode, another record breaking milestone.

About Toy2R: Created out of a passion to put toys in an art context. Toy2r is systematically breaking down the barriers between product design, art, and graphics. Founded in 1995, Toy2R is the first company to focus on the designer toy phenomenon, combining art and developing vinyl toys for the collectors market.

The D.I.Y. Qee Figures are white initially, three-dimensional blank canvases for various artists to explore and design. The results materialize into unique artistic forms of expression. From today’s biggest names in pop art and fashion, to new collectors and designers, Qees represent a collectible format that is both artistic and obtainable.

About Diamond Comic Distributors: Founded by Steve Geppi in 1982, Diamond Comic Distributors has grown from a regional operation with 17 customers to the world’s largest distributor of English-language comic books and related pop-culture merchandise. From strategically located Distribution Centers throughout North America and the U.K., Diamond services more than 3,500 comic book specialty shops every month, plus another 1,000 retailers who carry comics and products as sidelines. Diamond also exclusively represents many of the comic industry’s top publishing powerhouses including DC Comics, Marvel Comic, Dark Horse Comics, Image Comics and Wizard Entertainment. In its 20-year history, Diamond has expanded beyond comics to bring the best pop-culture products and services to retailers, consumers, and collectors.

About Colette: < /em>Colette first opened its doors in March 1997 situated along 213 rue

Saint-Honore in Paris. With the aim of re-inventing the concept of retail, the brand adopted the tagline "styledesignartfood" to its 700+ square-meter space. The colette world is one of constant unexpectedness and surprise. A spontaneous, unique and entertaining mix of influences and inspiration from around the world. A world spanning three-levels where hi-tech meets fashion. Art blends with streetwear. Books are

teamed with music. Beauty compliments design objects and cinema is screened whilst people meet, greet and eat in the downstairs water bar.


About Meltdown Comics: Meltdown Comics is the largest comic book shop on the West Coast, located in the heart of Hollywood on Sunset Blvd. Meltdown opened in 1993 and has since become one the most respected comic book stores in the world.  With a sophisticated approach to merchandise and operations – and a reputation for hosting successful events in their Melt Gallery – Meltdown is a must-see pop culture destination in Los Angeles.  


About Luisa Via Roma: One of Florence’s most interesting one-stop fashion stores, multilevel Luisa, next to the Duomo, is famous for its highly original and ever-changing window displays. Inside, you’ll find a fabulous choice of cutting-edge designer collections for men and women from Italian and international, plus a few more cultish names such as Juicy Couture and Rick Owens. They also sell high-fashion shoes, jewelry, and accessories.





Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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