[quote="Leeway"] JLU: Do we support this line or not? [/quote]
To me, this idea of "supporting a line" is just strange. I work too hard for my money to buy things I don’t like. Sure, I should have canceled my subscription to the Green Arrow/Black Canary comic 6 months ago because it was awful. But I like the characters and thought it would get better. For toys, its even clearer.
If I do not like the character, why would I buy it and put it on my shelf, subjecting myself to looking at it every day and knowing I could have spent the money on something I would rather have?
Back in the day, I loved the Satellite era of the Justice League. I also loved the early International era. But I’ve aged since then. The rose colored glasses are gone. I no longer consider everyone who served on the Justice League to actually be worthy of the honor. Alex Ross, with his series "Justice", proved that characters can be added to the team if you want to. DC editorial wrote Superman, Batman, Wonder Woman, and Hawkman off the team and retroactively added Black Canary years before she joined. A month ago, DC promoted most of the Titans to the JLA. So why can’t I build the team I want out of plastic? Simply put, I can. I am not restricted by what others have done. My collection is complete when I say it is.
I know this post was about JLU, but the first wave of DCUC explains my position perfectly. Batman, Penguin, Red Tornado, Orion, Etrigan. While I applaud Mattel for the variety here and the potential it shows, I cannot buy ANY of these.
1. Batman. I have a ton of Batman figures in many scales already.
2. Penguin. I am sick to death of Batman villains. They have been done over and over again since the Batman film of 1989. I am just over exposed.
3. Red Tornado. Just not interested enough in the character to spend the money.
4. Orion. I bought my 6" Orion years ago from DC Direct and do not need another.
5. Etrigan. Not interested in the character.
So despite liking the idea of the line, I did not buy any of it.
JLU itself has hit some additional problems beyond character selection. The number one problem with JLU is finding the product at retail. I have yet to see the following at retail:
Obsidean, Volcana, Barda, Deadshot 3packs – this issue is being dealt with.
League 6 pack w/ Vibe, Steel, Deadman, Crimson Fox, …
Villain 6 pack w Atomic Skull, Shadow Thief, …
Batman Beyond, Warhawk, Cheetah 3 packs
Plastic Man, Cyborg, Capt Cold, Capt Boomerang 3packs.
#2. Expecting that we will buy a 3 pack for 1 new character. This is just wrong on so many levels. Not only do we collectors not want the product, Mattel is wasting the planet’s resources making them. Mattel should NEVER put 2 of the founding 7 members of the TV Justice League in the same 3 pack with 1 new character. EVER. A recent bad example of this is the Superman/Wonder Woman/Blackhawk 3 pack which I left at the store. Replacing Wonder Woman with a 2nd new character would have sold the pack to me.
#3. Expecting we will buy ANY character. Mattel has done a good job listening to the comments we have made on line and looking at fan site polls like the ones we’ve run here at Action Figure Insider. But sometimes they respond to the loudest voice which has no real support. They need help diving between a few people asking for the same character over and over again and real demand. The Batman villain pack 4 pack at Matty.com exemplifies this. There was a lot of talk about these characters, but the sales were not there. Mattel seems to have missed the comments from fans like me who felt that the Hasbro versions in their collections already were good enough.
#4. Matty.com. I think Mattel misunderstood the number of people who would be willing to buy JLU in this way. If they had gradually rolled out the same characters at retail, I think sales would have been higher.
Take the 4 pieces.
Split them into 2 sets of 2.
Add Batman to one pair, add Superman to the other pair.
Package as 3 packs.
Ship to Target, 3 of each pack to a case of 6.
Why? Because I want to be able to walk into a store and buy my toys off a shelf.
And after the stories I read about folks trying to buy stuff from Matty.com, I just don’t want to deal with it.
So, no, I will not ‘Support’ a line, but I will collect it in so far as I will buy the characters I like.
17 Comments »
Leave a Comment
- January 2015 
- December 2014 
- November 2014 
- October 2014 
- September 2014 
- August 2014 
- July 2014 
- June 2014 
- May 2014 
- April 2014 
- March 2014 
- February 2014 
- January 2014 
- December 2013 
- November 2013 
- View complete archive...