Pop Culture Sensation to Expand Global Presence with Rollout in United Kingdom, Benelux, and France
New York, NY, Oct. 5, 2013 – (Virtual Press Office) — The international retail presence for pop culture sensation Domo continues to grow as Big Tent Entertainment announced today four new product deals that will further establish the Internet sensation’s brand on a global scale. New agreements with companies in United Kingdom, Benelux, and France will introduce everything from plush to phone sleeves for Domo’s legions of fans.
CoverYours, a United Kingdom base company, has signed a deal for Domo branded mobile phone cases. The company has been innovating products in the mobile field since last year when their first on-demand print factory opened in Europe. Under the new deal, CoverYours will create cell phone cases, ego cell phone cases with USB openings, iPad and tablet cases, skins for electronics, Mohzy USB/Micro USB Cases.
Benelux based Stationery Team International is Europe’s leading publishing company renowned for its knowledge of youth culture and strong sales network throughout Europe and overseas. The company will put their fresh take on the Domo brand across Europe with school supplies and accessories, writing instruments, bags, backpacks, lunchboxes, and drinking bottles.
In France, ATM (Accessories Trade Marc) will create backpacks, messenger bags, purses and wallets adorned with everyone’s favorite pop culture icon. The company will also rollout a line of hats, caps, gloves, scarves, belts, and umbrellas. In addition, ICPN (Imagine Consumer Products Network) has signed a long term deal to produce plush, keyrings, collectible figurines, backpacks and hot water bottle covers all featuring Domo.
“Domo is a global brand with fans on every continent,” said Rich Collins, Chief Executive Officer, Big Tent Entertainment. “Every time we get the opportunity to bring new and exciting high quality products to any part of the world with the Domo image, we help expand the character’s special appeal.”
Domo’s unique look and personality as the mascot for Japanese public broadcaster NHK quickly catapulted the character into one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others. Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves.
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (http://www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. The company represents the viral sensation Domo (ex. Asia), Discovery Kids from Discovery Communications, NBC/Universal’s Mun2 Network, Miffy in Northern America, and 24-hour preschool network Sprout, as well as global personalization brand Pixfusion.
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