Don’t Let those Toy Companies Trick You!
December 24, 2011

Ok. One more bonus video for this week. I just saw this one and thought it fit our Holiday video theme for the week.
This one goes out to all the girls that like super heroes and all the boys who like princesses.

Here’s hoping you all get whatever you want this Christmas!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • imaginexus says:

    Toy companies, are you listening? Your comsumer speaks. Stop listening to the 30’s and your accountants.

    I hope you get your superheroes, Riley!

  • demoncat says:

    spoken like a girl who knows what she wants in her toys and does not care about the old stuff that only girls will go for pink and princess and boys for the macho super hero stuff according to the toy companies belief in the way they sell their products to kids

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