November 30, 2017

(November 28, 2017 – New York, NY) – When it comes to retail merchandising, space is literally the final frontier. That was the guiding principle behind the design of new retail packaging for the best-selling ships in Eaglemoss Collections’ Official Star Trek Starships Collection, officially authorized by CBS Studios.
From the iconic U.S.S. Enterprise NCC-1701 to the original Klingon Bird-of-Prey and beyond, each die-cast, hand painted ship and its accompanying display stand is housed in a clear form-fitting plastic tray, then secured in a redesigned window box highlighting the ship’s place in the Star Trek universe. An in-depth 20-page magazine specific to that ship is slid into the box under the tray.

In addition to boasting a more vibrant visual design, Eaglemoss’ new packaging also presents more options for in-store display. A sturdy retractable J-hook affixed to the back of each box makes it as easily peggable as it is shelvable. A minor enhancement to be sure, but one that’s enormously logical.

Eaglemoss’ new packaging rolls out in January 2018 in support of 12 of the most popular ships in the Official Star Trek Starships Collection, each with an MSRP of $22.95:


About Eaglemoss Collections
Eaglemoss Collections exhibits a passion for creativity and innovation evident in everything we design, manufacture and publish. We invest generously in creating, researching and marketing our offerings, working closely with our licensors and partners every step of the way to achieve superior results. Nowhere is this more evident than in the sci-fi, fantasy and comic-based figures, vehicles and commemorative originals merchandised and promoted under our Hero Collector
brand. Prized by fans and collectors the world over for their incredible detail, Eaglemoss Collections are the standard by which lesser lines are often judged. www.herocollector.com
& ©2017 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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