Ebony and Ivory…
March 13, 2009

3.75This was the scene I was met with this morning at my local Target on my way to work.    Target has reduced two colums of Justice League Unlimited and DC Infinte Heroes (8 pegs) into one column (2 pegs for each, 4 total) and in the remaning space has added 8 pegs of Marvel Universe 3.75" Fury Files figures.    3.75" Marvel and DC figures hanging side by side.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • j1h15233 says:

    Same with my Target. Luckily there isn’t much clogging those pegs but I still don’t like it.

  • And both lines are cheaper than the “always low prices” of Wal-Mart, especially DCIH. Good for Target.

  • Hourman says:

    A regional department store I was in on Monday was selling DCIH for $2.77 each.

    • $2.77 ?!?! What characters did they have? THAT is a steal!!! I love the DCIH line and cannot seem to track down a Nightwing. I just found Scarecrow today. (I’m in South Bend, IN)

      • Hourman says:

        The irony of me fonding DCIH for $2.77 each is that I have zero interest in collecting the line, so I didn’t even bother to look at which characters they had. I was getting a Wolverine figure for a friend of mine and was kind of startled that I was paying $8.99 for that and all those DC figures were $2.77.

  • Dollars to donuts that the MU were still selling better at the price difference.

    I haven’t seen any at my local Targets though. They must still be behind. But you can purchase the same 3 or 4 DCIH guys.

  • tekwych says:

    I don’t know how long Hasbro will be able to support those prices at this scale. They will have to come down if they want people to buy these figures, especially when they are side by side with DCIH.

    • I don’t know about that tekwych. I think a number of people are willing to pay the extra money for the accessories, the articulation, the ability to get Marvel characters in 3.75 inch format. DC’s reveals for upcoming figures are mostly repaints and the like, or re-releases of figures they’ve already put out in 3-packs, while Marvel gets the luxury of being the “fresh new thing”.

      I’m surprised at how quickly the Wolverine figures, at the same price as Marvel Universe, have been going off shelves near me. The movie’s not even out yet and I’m seeing a lot of empty pegs, or in some cases a few stores stuck with a few left over brown costume Wolverines.

  • Howard the Duck says:

    Yeah, I’ve been going bonkers on the forums about the Fury Files invading the DC product at Target. I’m not convinced that the Targets that do it this way are correct. Some people are reporting that the DC pegs are left alone, and had the Fury Files figures set alongside of them.

    How do you think Mattel feels about half of their retail space for JLU and Infinite Heroes getting cut in half? It’s not difficult at all to grab four additional peg hooks from the backroom and create the space instead of squatting on another’s.

    DC collectors don’t need yet another Target roadblock to overcome in order to collect Mattel product.

    On a side note, I wish that ALL of Hasbro’s action figure prices would come back down to Earth. Eight bucks for any single figure is too much. $5.99, maybe $6.99 but not eight bucks. Too much.

  • j1h15233 says:

    They should hire me to go around and handle their business at local stores. I could definitely shape up my local stores. I have one Walmart that only carries Dark Knight movie figures. How terrible is that?

  • Bunger says:

    What kills me..4.99 at my target for JLU and DCIH…and 7.99 for the marvel figures.

    8 bucks is stupid. Way to ruin toys for me.

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