EDOR IN ACTION: M-1 GLOBAL’S EMELIANENKO PARTNERS WITH ROUND 5 MIXED MARTIAL ARTS FIGURINES
January 26, 2009

One of World’s Most Popular MMA Athletes Latest Star To Sign On To Create Collectible

MARKHAM, Ontario, Canada, January 22, 2009 — Known across the world and considered by many to be the best fighter in the sport of mixed martial arts today, Russian star Fedor Emelianenko of M-1 Global has partnered with Round 5, the leader in collectible MMA figurines, to create a piece to be made available later this year. The heavyweight joins an All-Star lineup of 12 MMA standouts who currently work with Round 5 to produce their respective figures.

The announcement comes on the heels of last week’s notice that stars Andrei “The Pit Bull” Arlovski – Fedor’s opponent in this Saturday’s Affliction “Day of Reckoning” event – will be one of four stars to be featured in Round 5’s Series 3 release this spring, along with “Big John” McCarthy, Frank Mir and Antonio Rodrigo “Minotauro” Nogueira. Series 3 is scheduled to be available at retail outlets throughout North America and online at www.Round5MMA.com beginning in April.

Fedor and the Round 5 team will begin work on creating his figurine in the coming weeks. The Fedor figures will be part of a future Series issue to be determined.

“This is a tremendous opportunity for me,” said Emelianenko. “I am looking forward to going through the process of making this the best figurine that we can. I think fans will appreciate that I will have a big role in how it looks and will enjoy the final product.”

“We are thrilled to be working with Fedor to customize this superstar’s figurine,” said Damon Lau, Round 5 President. “His worldwide popularity and recognition as the world’s best mixed martial artist make him a natural to make a high-quality collectible that his many fans can enjoy. The timing of his signing is perfect, too, as he will be competing in the highly-anticipated bout with another Round 5 athlete in Andrei Arlovski this weekend.”

Emelianenko, 32, has been the most dominant MMA heavyweight this decade. He enters the bout with Arlovski with a record of 28-1, including 25 straight victories dating back to December 2000. A long-time PRIDE champion, he won his Affliction debut by submitting Tim Sylvia just 36 seconds into the first round in his last action this past July.

Other MMA stars who have worked with Round 5 include Randy Couture, Matt Hughes, Quinton ‘Rampage’ Jackson and Tito Ortiz (Series 1); and Rich Franklin, Sean Sherk, Anderson Silva and Wanderlei Silva (Series 2).

As in the earlier Series, Fedor will maintain creative control of his likenesses, including the pose, facial design and shorts. He will have a major hand in creating the final design and will benefit from a royalty agreement that gives him a considerable portion of the proceeds from the sale of his unit.

Round 5 collectible figures may be purchased at leading retailers such as Toys ‘R’ Us, Champs Sports and FYE. Other retailers can be found at www.Round5MMA.com/wheretobuy. php.

In addition to Fedor, Round 5 plans to release collectibles of three additional series of athletes in 2009, one during each quarter. Other athletes to be represented in those series are yet to be announced.

 

About Round 5
Round 5 (www.Round5MMA.com), headquartered in Markham, Ontario, Canada, is the MMA industry’s fastest growing worldwide collectible figure company. Committed to developing intricately detailed figures, Round 5 strives to remain true to the sport of MMA and its personalities.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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