eFX Inc. Enters the Marvel Universe With a New Line of Prop Replicas to be Introduced This Spring
January 30, 2012

Limited-Edition Prop Replicas and Collectibles Based on Iron Man, Thor, Captain America and More to be Revealed in 2012

 

                   BURBANK, Calif. (Jan. 26, 2012) After making full-scale prop replicas and collectibles for some of the most iconic science-fiction, fantasy and action franchises of all time, eFX Inc. announced today that it will unveil an all-new line based on film and comics characters in the Marvel Universe.

eFX, which has acquired worldwide rights to create Marvel collectibles, plans to reveal its new line of Marvel collectibles in the first quarter of 2012, and to display the first collectible prop replicas from the upcoming Marvel film The Avengers at WonderCon in Anaheim, Calif., from March 16 to March 18.

Included in its initial line-up of limited-edition Marvel collectibles are expected to be Captain America shield, Thor’s hammer and a full-scale Iron Man Mark V mask.  As fans worldwide anxiously await the May 4 theatrical release of The Avengers – which brings together some of the most famous Super Heroes ever created – eFX will continue introducing new Marvel-based collectibles based on these incredible characters.

In addition to prop replicas and high-end collectibles, eFX will also offer a series

of items inspired by Marvel characters and properties, which, like the replicas, will be available on its website at www.efxcollectibles.com and at select retail locations.  Prices are expected range from $49 to $1,500 and more.

“The Marvel universe is extraordinary, diverse and exciting – just like Marvel’s fans around the world – and we are really eager for them to see what we are creating with guidance and input from the Marvel team,” said Bryan Ono, president of eFX Inc. “Marvel’s comics and movies offer virtually endless possibilities for absolutely incredible propreplicas.”

Since its inception more than four years ago, eFX has created the highest quality, limited-edition collectibles based on many of the most recognized and iconic properties in the world.  Many of its sold-out, limited-edition creations are prized and sought-after by fans.

Iron Man, Thor, Captain America and other characters from the Marvel universe join an incredible list of properties within the eFX portfolio, including the Star Wars Saga, Star Trek, the original Battlestar Galactica, and classic Disney movies.

More details about eFX’s current and upcoming collectible pieces can be found at the eFX Inc. website, www.efxcollectibles.com.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety ofmedia over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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