eFX Inc. to Launch New Disney-InspiredCollectibles This Fall
June 11, 2009

Snow White-Inspired ‘Heart Box’ Is First in Collection to Be Previewed at Comic-Con and D23 Expo

              BURBANK, Calif. (June 9, 2009) Bringing together the masterful storytelling of Disney with the renowned artistry of eFX Inc., an all-new line of limited-edition collectibles will be unveiled this September, inspired by some of Disney’s classic films and the comic antics of the Muppets.

These new collectibles extend the magic of Disney into pieces that recall the beauty and spectacle that is unique to Disney, beginning with a tribute to the “fairest of them all,” Snow White and the Seven Dwarfs.

eFX plans to preview several pieces from its new Disney collection during San Diego Comic-Con in July, and at Disney’s first-ever D23 Expo, Sept. 10 to Sept. 13 at the Anaheim Convention Center.

The premiere release in eFX’s new Disney line is the exquisitely designed “Heart Box,” inspired by the designs of the wicked Queen in Disney’s first full-length animated feature.  Presented to the Huntsman, the Heart Box was intended to be used as proof of Snow White’s demise.  As befits the coolly glamorous wicked Queen, eFX’s Heart Box is intricately constructed from solid hardwood and its opening features an imaginative 24-karat gold-plated heart that locks with a dagger.

The Snow White and the Seven Dwarfs Heart Box meticulously recreates the  design of the film’s original animation, with rich, vivid colors and the attention to detail and craftsmanship that is the hallmark of eFX.

The Heart Box sits on an ornate, museum-quality display base that features a sculpture of the wicked Queen by renowned artist David Kracov, with whom eFX has developed a successful, ongoing collaborative relationship.  Pre-orders for the Heart Box will begin shortly after Comic-Con, at http://www.efxcollectibles.com.  Each “Heart Box” will include an individually numbered plaque and will not exceed 500 pieces worldwide.


“We have long been Disney fans ourselves, so developing authentic, detailed collectibles is tremendously exciting for us,” said Bryan Ono, president of eFX Inc. “With inspiration from Disney films and characters, we look forward to extending the magic of Disney even further into the lives of collectors.”

            Upcoming pieces in development by eFX  include:

  • Full-size, highly detailed “Photo Puppets” of favorite Muppet characters, including Rizzo the Rat, Miss Piggy, and Pépe the King Prawn;
  • An incredibly accurate, four-foot replica of Capt. Nemo’s Nautilus from 20,000 Leagues Under the Sea, which will offer features not incorporated in any previous model of this iconic submarine;
  • Replicas and collectibles based on such classic Disney entertainment as Mary Poppins, Peter Pan and Pinocchio.

    More details about eFX’s current and upcoming collectible pieces can be found at the eFX Inc. website, www.efxcollectibles.com 

    Daniel Pickett
    Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
    Read other articles by Daniel Pickett.




    No Comments

    Comments are closed.