January 18, 2012

Carriere, Mississippi Student Awarded Grand Prize in Hasbro’s TRANSFORMERS “Win a Ride with the AUTOBOTS” Sweepstakes In Which He Went to Amazing TRANSFORMERS Destinations and Drove In Fan-Favorite BUMBLEBEE!

PAWTUCKET, RI – January 17, 2012 – Elijah Britain, from Carriere, Mississippi, a passionate fan of the popular TRANSFORMERS brand was announced today by Hasbro, Inc. (NASDAQ: HAS) as the grand prize winner of its “Win a Ride with the AUTOBOTS” sweepstakes.

From December 16 – 18, Britain, 9, received a dream-come-true trip to Los Angeles, California where he got to ride in the actual BUMBLEBEE Chevy Camaro vehicle seen by millions of people around the world in Paramount Pictures’ blockbuster film TRANSFORMERS: DARK OF THE MOON. Britain also went on a TRANSFORMERS fan’s dream tour of Hollywood, including stops at Universal Studios Hollywood, the future home of Transformers: The Ride 3D opening this May, Paramount Pictures, Hasbro Studios and The Hub, the studio and network behind the hit animated series Transformers Prime. In addition to the ride in the BUMBLEBEE vehicle, Britain was also greeted by the OPTIMUS PRIME truck seen in the movie on the backlot of Paramount Pictures! To round out the prize, Britain received $1,000 worth of TRANSFORMERS: DARK OF THE MOON toys from Hasbro.

“The response from TRANSFORMERS fans around the country was incredibly strong for this chance to win a ride in BUMBLEBEE,” said Jeff Jackson, vice president of marketing for Hasbro. “Hasbro is excited to give Elijah Britain this once-in-a-lifetime opportunity that he will cherish forever.”

Fans of the TRANSFORMERS brand can watch the Transformers Prime animated series currently airing on The Hub television network and visit www.Facebook.com/Transformers daily for the latest news and photos about TRANSFORMERS toys, comics, television shows, video games and more from Hasbro. The TRANSFORMERS brand can also be found on YouTube at www.YouTube.com/Transformers.

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About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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