ELVIS™ X MIMOBOT® Designer USB Flash Drive Series Launches at CES 2013
January 8, 2013

Mimoco adds “The King,” Elvis Presley, to their Legends of MIMOBOT Collection

(Las Vegas, Nevada – January 8, 2013) – At the 2013 International Consumer Electronics Show (CES), Mimoco, creator of the MIMOBOT® brand of designer USB flash drives, is proud to announce their first music-inspired collaboration with none other than the “King of Rock and Roll,” Elvis Presley. On what would have been his 78th birthday, and in partnership with Elvis Presley Enterprises, Mimoco is honored to add this preeminent American idol to its Legends of MIMOBOT collection. Featuring people that have influenced the modern cultural landscape, the Legends of MIMOBOT series debuted with Nobel Prize-recipient, Albert Einstein, and continued with the most influential martial artist of all time, Bruce Lee.

With ELVIS X MIMOBOT, Mimoco commemorates several milestones in the everlasting legacy of “The King”: the 78th anniversary of his birth; the newly proclaimed Elvis Presley Day in Memphis, Tennessee; and the 40th anniversary of Elvis’ 1973 Aloha from Hawaii concert, the first live concert ever broadcast. The ELVIS X MIMOBOT release features two design variants, both available with up to 128GB of data storage and in blazing-fast USB3.0 speeds. The line comes preloaded with bonus Elvis Presley Mimory™ content, including archival Elvis interviews, photographs, and more. The line also comes with the MimoDesk™ personalization suite, which includes ELVIS X MIMOBOT-themed wallpapers, icons, and avatars. Finally, ELVIS X MIMOBOT is equipped with MimoByte™ sound software powered with an offering of iconic sounds and character dialogue that play each time ELVIS X MIMOBOT is inserted in or ejected from one’s computer.

“Elvis is a huge icon, and there is no better place to release this momentous collaboration than at the 2013 CES in Las Vegas, Nevada where Elvis was a resident performer,” said Mimoco CEO, Evan Blaustein. “After all these years, Elvis continues to inspire countless fans, and we’re honored to partner with Elvis Presley Enterprises on our first licensed musician collaboration. We’re excited to give life to Elvis in MIMOBOT form and function and to share this little digital King with the world. We can say nothing more than, ‘Thank you, thank you very much!!'”

“We work hard to provide Elvis fans around the world with many fun, new items to celebrate their love of Elvis,” said Carol Butler, Vice President of Worldwide Licensing for Elvis Presley Enterprises, Inc. “The designer USB flash drives featuring the King of Rock ‘n Roll are a unique and tech savvy item that will allow music fans to easily take Elvis and some of their most treasured digital files anywhere in the world.”

Elvis Aloha from Hawaii MIMOBOT® – Who can deny that outfit?! Styled after the now iconic garb worn at his historic 1973 satellite broadcast concert, Aloha Elvis MIMOBOT is ready for the big show. Red, gold and blue studs adorn Presley’s form-fitting suit, and a lei hangs around his neck, reinforcing the global welcome of his famous Aloha performance. Just looking at his slick coif and snared lip, you can tell that upon insertion to a computer, Elvis will start to croon.

Army Elvis MIMOBOT® – Sergeant Elvis Aaron Presley reporting for duty, sir! Dressed in full US Army attire and in MIMOBOT form, the “King of Rock and Roll” is ready to serve all your digital needs. Like a true soldier, Army Elvis MIMOBOT, a low-run limited edition of only 1,000 pieces, will transport and protect your data with authority and style.


The ELVIS X MIMOBOT® Series is now available online at www.mimoco.com and at select specialty outposts across planet Earth.


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About Mimoco

Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 128GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.


About Elvis Presley Enterprises

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information about EPE and Graceland, visit www.elvis.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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