February 21, 2012

We broke this news yesterday in our new episode of “Geek Shall Inherit” and our interview with the guys from EMCE.  Now here are all the details any pictures!


Legendary makeup artist’s figure and chair to be immortalized in 1/9 scale

NEW YORK, February 21, 2012 – EMCE TOYS, the brand that revived the classic MEGO style 1/9 scale “retro cloth” action figures of the 1970s, is partnering with the MONSTERPALOOZA convention to create limited edition handcrafted MEGO-scale exclusives for the April 2012 event in Burbank.

To honor legendary Universal makeup maestro JACK PIERCE, EMCE is creating a very small number of 8” tall figures of Pierce, complete with barber’s tunic and likeness-accurate head sculpt. An even smaller number of MEGO-scale replicas of Pierce’s famous makeup chair will be created as well.

Pierce’s head was sculpted by MIKE HILL, world renowned portrait sculptor and artist whose career runs the gamut from privately commissioned work to Hollywood blockbusters. MONSTERPALOOZA fans know Hill from his hyper-realistic statue of Boris Karloff being made up in Jack Pierce’s chair (on display at the 2009 show).

The chair is a replica of the brand of barber chair that Pierce used throughout his career, digitally recreated by EMCE designer CAROLYN SEYSTER, with hand sculpted fittings by makeup artist, sculptor and garage-kit veteran SHANE McGOWIN. Heads and chair replicas will all be cast, assembled and painted by hand in the US at the EMCE workshop in Long Island, New York.

“With six, going on eight Mego-scale Universal Monsters we’ve designed for Diamond Select Toys, this is the perfect unique addition to any collectors’ Mego Monsters display,” said JOE SENA, president of Fourth Castle Micromedia, the parent company of EMCE Toys. Diamond Select Toys has released four EMCE designed MEGO monsters: Frankenstein, The Wolfman, The Mummy and Dracula. Two more, the Bride of Frankenstein and the Creature from the Black

Lagoon, were recently unveiled at the New York Toy Fair. Prototypes of the Bride and the Creature will be on display at Monsterpalooza as well.  “Some people are unaware that one man not only created the look of the iconic Universal Monsters but also painstakingly applied the make-ups in transforming actor into creature,” said ELIOT BRODSKY, Monsterpalooza President.

Makeup master Jack Pierce’s work has passed the test of time going on to inspire future generations of makeup artists. As a Monsterpalooza exclusive, created by EMCE TOYS, we are excited to have this wonderful collectible of Jack Pierce and his makeup chair available for young and old to enjoy.”

The Pierce figure is limited to 50 pieces and the replica of the chair is limited to 25 pieces. Photos of the progress on both items can be viewed on the EMCE Toys Facebook page (www.facebook.com/emcetoys) and also on the pre-order pages on EMCE’s sister company FearWerx – The Scary Mall (www.fearwerx.com/monsterpalooza). The Pierce figure is available for $74.99 and the chair replica is available for preorder at $199.99. Both items can be preordered now and can either be picked up at the Monsterpalloza event in Burbank April 13-15 or shipped directly from the EMCE warehouse.

ABOUT EMCE TOYS (www.emcetoys.com)

EMCE Toys was founded in 2006 by veteran pop culture marketer JOE SENA and PAUL “DR. MEGO” CLARKE to revitalize the classic 1970s MEGO style action figure. After helping to “Mego-ize” brands such as Star Trek, the Universal Monsters, DC Superheroes, Dr. Who, The Twilight Zone and others, EMCE now creates innovative products in multiple formats for fans of imaginative media.

EMCE Toys is a brand of Fourth Castle Micromedia (www.fourthcastle.com), a boutique media company which also produces the interactive Monster Channel, the FearWerx ecommerce shop, Cinefantastique Magazine and others.


For the past four years Monsterpalooza has given its attendees an exclusive sneak peek behind the scenes of creature creation for all to enjoy. Special sculpting, painting and makeup demonstrations are conducted all weekend long, allowing attendees the opportunity to see what goes into the artistry of monster making. Presentations revolving around iconic films of the past takes place around the clock, with artists, directors and writers participating in panel discussions. The Monsterpalooza Museum hosts the work of some the best three-dimensional artists in an atmospheric setting of stage lighting and decorative elements, further enhancing the overall experience. Each year celebrity guests are invited to participate in the presentations as well as sit for autograph signings. (www.monsterpalooza.com)

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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