Emma Roberts Joins STX Animation ‘UglyDolls’ With Kelly Clarkson & Blake Shelton
October 9, 2018
Roberts will play character Wedgehead and joins previously announced cast including Kelly Clarkson, Blake Shelton, Janelle Monáe, Nick Jonas, Wanda Sykes, Gabriel Iglesias and Pitbull.

Based on the toy brand, the film will be set in Uglyville and follow the free-spirited Moxy (Clarkson) and her friends as they confront what it means to be different. Clarkson, Shelton, Jonas, Pitbull and Monáe are among those due to provide songs. Robert Rodriguez is producing with Kelly Asbury (Gnomeo & Juliet) on board to direct.


STXfilms is due to release the pic in theaters on May 10, 2019 with the ambition of kick-starting a franchise. An animated kids series is under way with an order from Hulu, and Hasbro joined early on as master toy licensee. The film’s soundtrack will be released by Atlantic Records.


Created as a toy line by David Horvath and Sun-Min Kim, the brand gained a cult following and was named Toy of the Year by the Toy Industry Association in 2006.
Roberts, who initially broke out via kids and teen-oriented series and movies such as Unfabulous, Nancy Drew and Wild Child, has been a regular on FX hit American Horror Story and recently wrapped on fantasy feature Paradise Hills with Milla Jovovich, Awkwafina, Eliza Gonzalez and Jeremy Irvine. She will also star in Dan Mazer’s Anya’s Ghost. She is repped by CAA and Sweeney Entertainment.


Uglydoll® and Pretty Ugly™ are registered trademarks of Pretty Ugly, LLC.
Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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