Entertainment Earth Announces Exclusive Halo 3 Action Figure
March 18, 2008

New Collectible from McFarlane Toys Brings Xbox 360 Character to Life

LOS ANGELES, CA: March 18, 2008 — Entertainment Earth (entertainmentearth.com) and McFarlane Toys (spawn.com) have joined forces to produce an exclusive action figure from developer Bungie’s mega-popular Halo franchise. Based on designs seen in the video game Halo 3 for the Microsoft Xbox 360 platform, this 6-inch scale yellow ODST (Orbital Drop Shock Trooper) is fully articulated and features authentic accessories straight from the best-selling game.

"Action figures and collectibles from the Halo video game series have been extremely popular for us over the past few years," says Jason Labowitz, President of Entertainment Earth. "So, when we saw McFarlane Toys’ expert take on the license, we knew that we had to offer a figure that won’t be available anywhere else."

Based on one of the playable personae from the game’s much-beloved multiplayer mode, this figure allows fans to pull one of the characters from inside the game and place it
right on their desks. Not only is this collectible a highly detailed replica, but McFarlane Toys engineered it so that several points of articulation are present… without compromising the statuesque appearance. Carrying his trusty battle rifle with sniper scope, the limited edition ODST is expected to start shipping to fans all over the world in the fall of 2008.  This special release will not be available at any big-box stores. It will be sold only through Entertainment Earth’s retail catalog and website (entertainmentearth.com). Wholesale inquiries may be made at EE Distribution (eedistribution.com).

About Entertainment Earth, Inc.
Based in Los Angeles, California, Entertainment Earth (entertainmentearth.com) is a worldwide multi-channel retailer and wholesaler of action figures, toys, gifts, and collectibles with a state-of-the-art website and popular print catalog. Founded online in 1996, Entertainment Earth offers an ever-expanding selection of over 5,000 licensed products and has pioneered best practices in the industry with innovations such as a mint-condition guarantee, risk-free shopping, and hassle-free 90-day returns.

About McFarlane Toys
Grammy- and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV, and music licensing tie-ins– as well as the officially licensed teams of the NFL, NBA, MLB, and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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