EXCLUSIVE MERCHANDISE FROM NBC UNIVERSAL HIT SHOWS AVAILABLE ONLY AT NBCSTORE.COM
July 10, 2009

Limited Run Items Include A “Schrute Farms Beets Watch,” A “Heroes Double Helix Necklace,” A “Heroes-Sword Letter Opener,” A “Chuck Supervisor Polo,” A “Caprica USB Drive,” And A New Edition Of The Ultimate Cylon Souvenir – the “Battlestar Galactica LED Toaster”

Small Batch of Limited Edition, Numbered Items To Be Given Away During The 2009 Comic-Con in San Diego, California

NBCStore.com and Syfy.com Scratch Off Discount Cards To Be Given Away At Comic-Con

 

UNIVERSAL CITY, Calif. – July 9, 2009 – NBC Universal has announced another batch of highly exclusive, special edition collectible items from hit shows such as “The Office,” “Heroes,” “Chuck,” “Caprica,” and “Battlestar Gallactica,” through the NBCStore.com (www.nbcuniversalstore.com).

This year’s exclusive, limited-run products include a “Schrute Farms Beets Watch,” celebrating the #1 beet-related agro-tourism destination in Northeastern Pennsylvania (a precious 1,000 units); a “Heroes Double Helix Necklace” that will enable fans to advertise their Heroic status (just 1,000 units); a “Heroes-Sword Letter Opener” that replicates Hiro’s famous Kensei sword (1,000 units); a “Caprica USB Drive,” celebrating the period 58 years prior to the events seen in Battlestar Galactica (limited edition of 1,000 Units); and a “Chuck Supervisor Polo,” as worn by the elite of the Buy More retail family (1,000 units). Also available will be an updated version of last year’s wildly popular chrome, pop-up style “Battlestar Galactica Toaster” — which creates the image of a Cylon on toast. The enhanced, 2009 edition  — the "Battlestar Galactica LED Toaster” — is also emblazoned with the face of a Cylon that has red glowing eyes made of LED lights (limited edition of 2,000 units). Online pre-orders for NBC merchandise begin today.

The NBCStore.com is also proud to help celebrate this year’s Comic-Con in San Diego, CA, which takes place from July 22 to July 26, through a variety of innovative initiatives — NBC Merchandise will be featured in a showcase at the Entertainment Earth booth #2343 (EntertainmentEarth.com), a small and highly exclusive batch of numbered, limited edition items will be given away to lucky Comic-Con attendees. Visit booth #2343 for details. Tons of scratch off NBCStore and Syfy.com discount cards that can be redeemed for online discounts at www.nbcuniversalstore.com will also be distributed.

In addition, NBC Universal will team with Brand Marketers to deploy a video truck that will be parked close to the convention center and will highlight a wide range of NBC Universal shows and products.

"The response to last year’s limited edition items was extraordinary, and we’re delighted to be back with a new batch of very cool and extremely exclusive merchandise,” commented Judith Dutch, Vice President, Retail Operations & Consumer Marketing. "We see these limited quantity items as a great way to expose even more fans to our online store, as well as to celebrate some of the hottest shows in television history. It also gives us the chance to bring a little of the excitement of Comic-Con to everyone who visits the online store, while at the same time bringing the store to Comic-Con through our scratch off discount cards."

Below is a list of EXCLUSIVE items available only at the NBC Universal Online Store:

 

Collectibles:

Battlestar Galactica — LED Toaster


 

Caprica  — USB Drive


 

The Office — Schrute Farms Beets Watch


 

Chuck –Supervisor Polo


 

Heroes Double Helix Necklace


 

 

Heroes — Sword Letter Opener


 

 


About NBC Universal Television DVD, Music and Consumer Products Group:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

 

About NBC Universal Retail Operations and Consumer Marketing:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Retail Operations & Consumer Marketing centrally manages all Retail Operations for the Company serving distribution outlets for internally developed and licensed merchandise, housed in Rockefeller Center and the Online Store, (www.nbcuniversalstore.com). Retail Operations further manages all of NBC Studio Tours throughout Rockefeller Center.

 

About Brand Marketers:

Brand Marketers, based in New York City, is an integrated experiential marketing agency, recognized for the creation of innovative marketing tactics, providing strategic execution for campaigns that connect with consumer. Brand Marketers merge technology with human interaction to create memorable experiences. Brand Marketer is "The most important element in any consumer interaction is a positive brand experience!"

 

About Delivery Agent, Inc.:

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen.

 

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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