Fans Can Win $25,000 in Transformer’s Prizes Thanks to Big Red Soda and Transformer Partnership
May 24, 2014

One of a Kind Taste Collides with Michael Bay’s Transformers: Age of Extinction and Big Red Soda Partnership

Fans Can Win $25,000 in Transformer’s Prizes and Collect a Limited Edition Can Series Featuring Their Favorite Transformers Characters

TransCans3(AUSTIN, TX)Autobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s original and bestselling red soda, TRANSFORMERS fans will have the opportunity starting May 19th to bring home some of the highly anticipated characters from TRANSFORMERS: AGE OF EXTINCTION.

It is as simple as picking up a 12-pack of Big Red, which includes Limited Edition TRANSFORMERS themed cans. The series of six cans will feature updated renderings of iconic TRANSFORMERS figures Optimus Prime and Bumblebee. Fans will even be able to pick their side by choosing between Autobot and Decepticon themed cans, found only on Big Red Zero, the soda with same delicious Big Red flavor and zero calories.

“Just as we see with Big Red enthusiasts, TRANSFORMERS fans all have a passion of epic proportions for the franchise. This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer,” says Thomas Oh, Big Red’s SVP of marketing. “We are thrilled to be part of bringing the explosive on-screen action of TRANSFORMERS to life with not only our Limited Edition TRANSFORMERS can series but also a sweepstakes offering fans the chance to win some unique TRANSFORMERS prizes.”

“This national Big Red campaign is a great way to ramp up further excitement for the upcoming release of the film,” says LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “Now Big Red fans of the franchise can get set for the movie with TRANSFORMERS: AGE OF EXTINCTION collectible cans and cool movie themed prizes.”

Fans can stock up on their TRANSFORMERS swag with Big Red’s $25,000 sweepstakes*. Up for grabs will be TRANSFORMERS collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and even a rather chilling prize, a cooler that transforms into a picnic table. All in all, Big Red will be giving away over nine hundred prizes sure to excite all levels of devotees. Check out the entire lineup at bigred.com/tf4.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 1:00 am CST 5/19/14. Ends 8/15/14. Open to legal residents of any U.S. state or DC who are at least 18 & up. SUBJECT TO OFFICIAL RULES located at bigred.com/tf4-privacy. Odds of winning depend upon the number of eligible entries received. Sponsor: Big Red Inc., 4500 River Place Blvd., Bldg 1 Suite 450, Austin TX 78730.

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ABOUT TRANSFORMERS: AGE OF EXTINCTION

“TRANSFORMERS: AGE OF EXTINCTION” is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27, 2014.

 

ABOUT PARAMOUNT PICTURES

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

 

ABOUT BIG RED

Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages.  For more information, please visit www.bigred.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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