Fans That Pre-Ordered the ReAction ‘Alien’ Set Get A Surprise Bonus Figure
August 30, 2013

Fans were surprised by yesterday’s news that Funko would now be releasing the ReAction retro Aliens figures in conjuction with Super 7, and were even  more surprised when on-line retailers started offering the set of 5 figures for $25 less than what everyone who bought an Early Bird set or pre-ordered them from the Super 7 website.   Today Super7/Funko/ReAction sent out a message to the people that pre-ordered explaining the price difference and promising a secret “extra” figure for those that pre-ordered a set.    Who will it be?  Will it be a repaint of an existing figure?  A glow-in-the-dark Big Chap Alien?  A flocked Kane in space suit?   Funko isn’t saying yet.   Below is the message that fans that pre-ordered recived:


Super7 x FUNKO ReAction Figures!

Funko and Super7 are excited to announce a new strategic partnership to debut and extend the ReAction Figure 3 3/4″ line…

One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7’s ReAction Figures Alien line. From the “Lost Prototype” 2-pack and Early Bird Kit to the the full reveal of the final Alien ReAction figures, the collector community was in a frenzied state over this new “retro style” look of toys within the action figure community. At the same time, Funko’s continued growth and expanding product line made it’s San Diego Comic-Con booth one of the single most travelled spots of the entire convention. After years of sharing the same aisle together, Super7 and Funko saw an incredible opportunity to leverage each other’s unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien ReAction Figures and then several licenses to be announced soon, both companies look to establish a firm collaborative footprint in the market with the ReAction Figures line.

Our original SRP was $19.95, and the 5 figure set was $100. Funko will now be able to produce in much larger quantities and wider distribution, and has a $14.95 SRP, which is $75 for the set. We are aware of the discrepancy in price with the new agreement, so there is a additional, secret figure that will be included in the Super7 pre-orders that will be available only for those who pre-ordered sets of Alien from us, and will not be available anywhere else. (And preorders are long since closed.) We think it will be a nice thank you to everyone who believed in this project and pre-ordered ahead of time, being part of the excitement of the release of this long-awaited line of figures.

If you would prefer to get the regular set of 5 through the retailer of your choice, we will refund your pre-order. If you choose to keep your pre-order, you will receive a set of 6 figures instead, and it will be the first figures that arrive domestically.

Please let us know what you would like to do, and we will update accordingly.

Thank you to everyone who has helped making this toy line come true – we have a lot more surprises in store for you!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • demoncat4 says:

    nice of them to honor those who bought the figures before they went and formed with super seven to finaly sell more of the figures for more colelctors who might have missed out on the pre order window for the early bird pack or could not attend the con. with a bonus figures. proving funko may be on its way to being a toy company that shows its willing to show how important its customers are by doing this even if the bonus figure is only for the early bird pack.wonder what the other future lines will be coming from them now

  • JeffS says:

    Wonder what the other future lines will be coming from them now?

    Escape From New York, Predator, 1984’s The Terminator, Firefly, Goonies, ALIENS, Buffy The Vampire TV Series, and Bill & Ted’s Excellent Adventure… just to name a few.

  • Ozzie says:

    Greatest American Hero, Six Million Dollar Man, The Road Warrior, Jaws and Blade Runner are meant for retro style. Please consider these licenses if obtainable.

  • demoncat4 says:

    escape from new york would be interesting in toy form though think only kurt as snake and bill and ted they really did not fly the first time around as a toy line. goonies please be a reality for real. including sloth we will see how superseven and retro work their magic with all they will be playing with line wise

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