DC Direct Con Exclusive John Stewart Green Lantern Mini-Mate
By Daniel "Julius Marx" Pickett
"In Brightest Day.."
That was the "phrase that pays" every afternoon at Comic Con 2006 at the DC Direct booth. The week before the con, DC Direct posted on their web site two different "secret phrases" that fans could walk up to the DC Direct booth and say and get something cool. For the morning it was "Who’s Who." That would get you one of the blind boxed series 1 Who’s Who sets.
In the afternoon if you walked up and said "In Brightest Day" you were rewarded with a sneak peek at DC Direct and Art Asylum’s upcoming DC Mini Mates line. And they were quite strict with people really saying the phrase. People that just walked up and asked for one were turned away, unless it was a child, and then they were given a few hints until they got it. They didn’t seem to ming bystanders helping others, but you had to say the phrase if you wanted a figure.
This fall Art Asylum relaunches the DC Mini-Mates without the C3 construction sets of last year. This time they partner with DC Direct and we have already seen a diverse character line-up including many villains and use of both the 2" and 3" Mini-Mates scale. Standard characters will be 2" scale (matching the Marvel and Indy Mates lines) and larger characters will use the 3" Mate body used for the Lord of the Rings and Star Trek Mini-Mates.