AN INTERVIEW WITH JESSE FALCON
We caught up with Marvel Toys’ Jesse Falcon to ask a few questions about one of the most anticipated lines of this year. We were excited about this line when most of the information was just rumor and speculation, but now that we have seen the sculpts for the first two waves we can’t wait to get our hands on these Legendary Comic Book Heroes, brought to us by the team that revolutionized the 6" Super Hero action figure market.
AFI- Jesse, this line seems to have been the toy industry’s "worst kept secret" since Top Cow mentioned at last summer’s Comic Con that they were in talks with Toy Biz for action figures. Speculation has been running rampant ever since. Has
it been tough to keep a lid on this line leading up to the official reveal in Toy Fare?
Jesse Falcon- Well the on-line speculation has certainly been fun to watch! Seriously, I don’t think that we could have planned this line being promoted on-line any better. There was a great deal of buzz and a lot of people had questions for a long time. All in all, looking back there was this steady trickle of information that came out and that started at SDCC built with the sneak peak of the Pitt figure in Toy Fare magazine, the full article in the last Toy Fare issue and the great response we received form the Feb toy fair. It really worked out very well from a buzz standpoint.
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