FIRST LOOK- Mattel’s 12″ Cyborg Superman
June 8, 2007

Today we take a look at the Toys R Us exclusive 12" Cyborg Superman. 

Mattel seems to release these figures in pairs, and this grouping of the new Batman sculpt and Cyborg Superman follow that pattern.  The Batman is in stores now, and the Cyborg Superman will be along shortly.  The interesting change from the first wave of Batman and Superman last year is that instead of billing these as just 12" figures they are touting them as "2-Ups" much like Mattel displays at conventions when they unveil figures.


The 12"/2-Up versions loose some articulation from their 6" counter parts.    The 12" version has a ball-jointed head, semi-ball jointed shoulders, elbows, waist, hip swivel and knee articulation. 



He comes with a "S-Shield" base 


Seen with the 6" DC Direct version and the 12" Harbro Marvel Legends Icons Dr. Doom 



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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