Beloved Thomas & Friends Characters Featured as DC Comics Super Friends, Batman, Wonder Woman, Supergirl, and More
Nickelodeon’s SpongeBob SquarePants and His Pals to be Featured in MINIS form as well
February 11, 2016—Fisher-Price is expanding its highly successful Thomas & Friends MINIS with the addition of all-new mash-up MINIS. Following the tremendous success of its partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, to offer DC Super Friends MINIS featuring Thomas as Superman, and his other engine friends as Robin, The Flash, and Cyborg, among others, Fisher Price is set to debut more than 35 new DC Super Friends mash-up MINIS inspired by the world’s greatest Super Heroes.
The NEW 2016 Line
Additionally, Fisher-Price is taking things to a pineapple under the sea when they debut a whole new set of more than 10 Thomas & Friends-SpongeBob SquarePants MINIS.
The Thomas & Friends mash-up MINIS are part of a line of small-scale, collectible Thomas & Friends engines that launched in 2015. In just 10 months, Wal-Mart, one of the retailers where MINIS are available, sold more than five million MINIS. The new mash-up MINIS will be available as 4-packs retailing for $6.99 and 9-packs retailing for $14.99 in Spring 2016 in the U.S. and in select international markets.
The 2015 Line
Mike Pisors, Director of Thomas & Friends Toy Global Brand Marketing, said, “Thomas & Friends is a beloved brand spanning generations, but we know today’s children not only play with trains, but also cars, blocks and action figures. Our partnership with Warner Bros. Consumer Products allows us to bring to life mash-ups of preschoolers’ all-time favorite DC Comics Super Heroes and Super-Villains for a relevant, winning combination kids will love.”
In addition to bringing the mash-up MINIS to toy aisles, Fisher-Price is also planning to develop more exciting online content around the mash-up lines, building on the videos created for the debut of the mash-up MINIS in 2015.
Some of the brand new mash-up MINIS for 2016 include:
- DC Super Friends:
- Wonder Woman/Emily
- Poison Ivy/Emily
- Lex Luther/Paxton
- Green Lantern/Gator
- Green Arrow/Henry
- Nickelodeon’s SpongeBob SquarePants:
- Mermaid Man/Bash
- Plankton/Diesel 10
About Thomas & Friends®
Thomas the Tank Engine™ was created by a father for his son 70 years ago and today is enjoyed by families in more than 300 territories and in over 40 languages. The No.1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends makes tracks to great destinations on PBS KIDS® and Sprout® in the US and on Five’s Milkshake! and Nick Jr in the UK and on CCTV in China. Downloadable episodes are available through iTunes. For more information about the world of Thomas the Tank Engine™ and his friends, please visit www.thomasandfriends.com and follow Thomas on Facebook at facebook.com/thomasandfriends, Twitter @ThomasFriends and Instagram @ThomasandFriends
In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
DC SUPER FRIENDS and all related characters and elements © & ™ DC Comics. (s16)
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