Forbes Announces Hasbro Star Wars and Jurassic World Mashers
January 19, 2015

We are entering the season of toy companies reaching out to the big media outlets to announce new products ahead of Toy Fair.   You will be seeing a lot of this in the coming weeks.   Today, we have Hasbro announcing several new entries into their kid-friendly MASHERS customizeable figure line, including Jurassic World, Avengers: Age of Ultron and the long rumored Star Wars line (Star Wars Rebels in this instance).

There’s a great interview over on Forbes.com that is well worth reading with Adam Biehl, Hasbro’s Vice President of Global Brand Strategy and Marketing.

In the meantime check out the new reveals below.   It will be interesting to see if these are actually the reveals of the genetically modified dinosaurs in Jurassic World, as up to this point they have still been a closely guarded secret.

 

Jurassic World

TF15HasMashJURASSIC-WORLD-HERO-1 TF15HasMashJURASSIC-WORLD-HERO-2 TF15HasMashJURASSIC-WORLD-HERO-3

Avengers: Age of Ultron

TF15HasMashCAP_ULTRON1 TF15HasMashHULK-IRON-MAN1 TF15HasMashVISION-THOR1

TF15HasMashHULK-IRON-MAN2

Star Wars Rebels

TF15HasMashSW_REBELS-HERO-MASHERS1

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

1 Comment »

Leave a Comment

(required)

(required)

 

ARCHIVES

 

SPONSORS