I really like these! BBTS has them listed @ $19.99 ea, that is kinda expensive for 3.75" figures ... I hope pricing doesn't "kill" the line ... I'd love to see some future waves.
There's also a special pre-order deal, with Red Track Suit Steve Austin, Bionic Bigfoot, and Blue Tracksuit Steve Austin, for $49.99. They come out to around $16 bucks each that way. I think that's a pretty good price for figures from an indie toy company like this. You can't expect them to be as cheap as something mass-produced by Hasbro or Mattel. I plan on ordering at least one set.