Jason, you are now four for four!
Personally I never "just bought anything." Mainly because of financial constraints, not desire. It became a case of which toy was the most desirable...
My grandsons are my version of your 9th floor kid. I send them toys to stimulate memories for them both. Sadly, as far as I can tell, toys these days all have an ulterior motive today. They must teach or reinforce something. Toys made simply to light the imagination are few and far between. Action figures make a child live their versions of cartoons (or movies, sports, etc.) and, in turn, rekindle the make-believe factor in kids.
As for me, although I'm 53, it's easy to fondly remember rummaging through my toy box to dig out my Marx "little men" to wage war (long before the days of "action figures."). So, everytime I go on a "search and destroy mission" to TRU or Target or anywhere, I become that little boy again. Who said time travel is impossible?